Design Ethnography: Taking Inspiration from Everyday Life

Design Ethnography: Taking Inspiration from Everyday Life

For the book This is Service Design Thinking, recently published by BIS Publishers, Geke van Dijk contributed a chapter on design ethnography, in addition to a toolbox STBY edited for the book. Design Ethnography aims to understand the future users of a design or service, by investigating in-depth the everyday lives and experiences of these future users. The aim is to enable the design team to identify with these people and build an empathic understanding of their practices, routines, and cares. This allows the team to work from the perspective of these users on new designs for relevant slices of their daily lives. Designers use this understanding to work on idea generation, concepts development and implementations. (PDF, 111 kb)

No Interdisciplinary Without Disciplines

Geke van Dijk and Marianne Guldbrandsen wrote a paper for the latest edition of Touchpoint, based on their keynote presentation at the service design conference in Berlin, 2010. The paper discusses situations wherein service designers work for organisations relatively new to service design. These clients often have difficulty seeing the value of a service design approach and need more than just ‘a nice service design showcase projectʼ. Instead, they need a long-term process for change, involving the engagement of various agencies; this poses an interesting and challenging opportunity for collaboration between agencies across different roles and stages. (PDF)

Creative Thinking

For the recently submitted proposal for a new Dutch innovation programme demonstrating the added value of the creative thinking for business and economy, Geke van Dijk has written a contribution detailing the background, principles and process of Creative Thinking. The final text has been co-authored with Ruurd Priester from Lost Boys, and is included in the proposal as a special appendix. (PDF, 102kb)

Charging Up: Energy usage in households around the world

Charging Up: Energy usage in households around the world

Article for Touchpoint 4, the journal of the international Service Design Network, by Geke van Dijk. ‘Charging Up’ is an international study of people’s practices and motivations in relation to everyday usage of energy in households. This study investigated the interest and willingness people have to review and potentially alter their daily routines in energy usage, and in this respect explored how energy providers may support their customers with new services and tools. (PDF, 352kb)

Designing Empathic Conversations for Inclusive Design Facilitation

Paper on inclusive design facilitation for the Heartlands project. Presented by Bas at the Include conference in London (6-8 April 2009). Authors: Bas Raijmakers, Geke van Dijk, Yanki Lee and Sarah Williams. (PDF 1.6 MB)

How Sticky Research Drives Service Design

How Sticky Research Drives Service Design

At the 2009 Service Design Network conference in Madeira, Bas presented a paper with Andreas Sommerwerk of Deutsche Telekom AG. The title is “How sticky research drives service design,” and the paper was also written by Indri Tulusan of Spur and Julia Leihener, co-director with Andreas of the Creation Center in Berlin. The paper tells the story of how we used little movies throughout a design process for new concepts that enhance community interaction on mobile phones. (PDF, 3.6 Mb)

HCI informing Service Design, and visa versa

Paper by Geke van Dijk. Presented at the workshop Service Design, during the conference HCI2008 in Liverpool (2-5 September 2008). (PDF, 336 kb)

Open Innovation with a service design approach

Paper on Open Innovation project for Elsevier. Written by Geke van Dijk, Bas Raijmakers, Michiel van der Heyden en Toke Barter. Presented at the international Service Design conference in Amsterdam (24-26 November 2008). (PDF, 544kb)

Service Design

On popular request a one-page explanation on Service Design. This is a relatively new and successful approach to innovation and it is becoming increasingly popular in the creative industry. However, there are very few sources available that explain the principles of service design. This is clearly a case of practice-based development by early adopters such as STBY. Hit the ground running as they say… (PDF, 248 kb – in English and Dutch)

Change: Moving On to the Next Level

Change: Moving On to the Next Level

Keynote presentation by Geke van Dijk at the CHI Nederland conference in Leiden (11 June 2009). (PDF 4,6 Mb. The presentation has also been recorded on video and can be viewed on Vimeo.

Inclusive Design

Also on popular request an overview of which research techniques are most suitable in each stage of the inclusive design process. This is another area that is only scarely documented. STBY developed this overview for a client report, but we feel that it should be publicly available to the wider community as well. (PDF, 36 kb)

Smart Street Paper

Paper on experimental design research methods in a street in London, published by the Design Research Society and presented at their annual conference in 2008: Undisciplined!. The project was done with students from the Royal College of Art Design Interactions department. Co-authored by Wendy March (Intel) and Bas Raijmakers. (PDF, 732 kb)