Design Research for positive and meaningful change

STBY is a pioneering thought leader in the field of design research, and specifically when applied for meaningful and positive transformation. We are not just passengers of the projects we work on, but co-drivers of the change we envision in society and through our work.

Services

Deep Dive Ethnography

Deep dive ethnography is a way of using structured interactions to gain empathic insights about the people you’re designing for, often while sharing their experiences…

Projects

Changing car drivers’ behaviour

The Dutch Government started a programme to make better use of the existing road infrastructure. Just adding more asphalt is not the best solution to solve  accessibility…

Themes

Future Society

From healthcare and social care to local public services and refugee support initiatives, much of STBY’s work has been devoted to supporting changes toward a more…