Design Research for Service Innovation

Our creative research projects connect organisations with the lives and experiences of their customers. This helps our clients to innovate their service offering, making it more valuable for both their customers and their business. Our projects generate rich, visually illustrated and engaging materials, that bring real people into the heart of service innovation processes.

Services

Deep Dive Ethnography

Deep dive ethnography is a way of using structured interactions to gain empathic insights about the people you’re designing for, often while sharing their experiences…

Projects

Changing car drivers’ behaviour

The Dutch Government started a programme to make better use of the existing road infrastructure. Just adding more asphalt is not the best solution to solve  accessibility…

Themes

Sustainable Development

With sustainability now a top priority in today’s societies and for many organisations, STBY has been involved in many projects devoted to exploring ways in which…

Publications

This is Service Design Thinking

STBY was asked to edit the tools section of this first comprehensive book on the practice of Service Design. The initiators of the book, Marc Stickdorn and Jakob Schneider,…