Design Research for Service Innovation

Our creative research projects connect organisations with the lives and experiences of their customers. This helps our clients to innovate their service offering, making it more valuable for both their customers and their business. Our projects generate rich, visually illustrated and engaging materials, that bring real people into the heart of service innovation processes.

people sitting at a table working together during a training session
Services

Training and coaching

We help clients learn about service design and design research in different ways, depending on the needs and context of the learners. These range from senior-level courses focusing on strategic…
Projects

What makes a home?

This is the question IKEA and its designers feel they must continually seek an answer to, if they are to succeed in their ambition “to create a better everyday life for the many”. And this question…
Themes

Continuous pioneering

STBY have been intimately involved with the ongoing development of the fields of design research and service design since our foundation in 2003. Back in those days STBY were one of the first companies…
Thoughts

Ingredients for innovation

How can you translate the unpredictable, abstract and complex attributes of a innovation process into tools and guidelines, in such a way that entrepreneurs in emerging markets can use them…
Publications

Viewfinders: Thoughts on Visual Design Research

We’re very excited to have published Viewfinders: Thoughts on Visual Design Research, exploring the rich potential photography, film and beyond hold for design research. Bas Raijmakers…