Design Research for positive and meaningful change

STBY is a pioneering thought leader in the field of design research, and specifically when applied for meaningful and positive transformation. We are not just passengers of the projects we work on, but co-drivers of the change we envision in society and through our work.

Services

Deep Dive Ethnography

Deep dive ethnography is a way of using structured interactions to gain empathic insights about the people you’re designing for, often while sharing their experiences…

Projects

Co-creating a traffic policy

Recently STBY was asked to support conversations between policymakers of the city of Amsterdam and residents of a specific neighborhood about the renewal of their…

Themes

International Reach

Through working on projects with an international scope for over a decade, we understand the importance of balancing efficiency and elegance with flexibility …

Thoughts

Let’s Talk Maps and Mapping

Interested in mapping services, ecosystems, stakeholders and beyond? Join us as we explore how other disciplines approach mapping and what we can take away as design researchers and service designers.