Design Research for Service Innovation

Our creative research projects connect organisations with the lives and experiences of their customers. This helps our clients to innovate their service offering, making it more valuable for both their customers and their business. Our projects generate rich, visually illustrated and engaging materials, that bring real people into the heart of service innovation processes.

Services

Blended research

Some projects require a combination of research methods to achieve relevant and effective results. This can involve virtually any combination of methodologies,…

Projects

The future is here – Wearable technology

STBY was commissioned by an international technology company to take a closer look into how people use current wearable technologies, in order to identify opportunities to deliver improved, differentiated, innovative and meaningful experiences in the future.
Themes

Embedded Innovation

As organisations work toward cultivating work environments that foster collaborative creation, we have encouraged research insights to be shared beyond product…

Thoughts

Prototyping helps organisations forward

Many innovative companies can struggle with a ‘meeting culture’ where everyone has a say – it can lead to slow processes with little progress. There is…