Design Research for Service Innovation

Our creative research projects connect organisations with the lives and experiences of their customers. This helps our clients to innovate their service offering, making it more valuable for both their customers and their business. Our projects generate rich, visually illustrated and engaging materials, that bring real people into the heart of service innovation processes.

Services

Deep Dive Ethnography

Deep dive ethnography is a way of using structured interactions to gain empathic insights about the people you’re designing for, often while sharing their experiences…

Projects

From form to forest

RVO, the Netherlands Enterprise Agency (Rijksdienst voor Ondernemend Nederland) asked STBY to help improve their services for organisations that want to request…

Themes

Future Society

From healthcare and social care to local public services and refugee support initiatives, much of STBY’s work has been devoted to supporting changes toward a more…

Thoughts

Ingredients for innovation

How can you translate the unpredictable, abstract and complex attributes of a innovation process into tools and guidelines, in such a way that entrepreneurs in …