STBY case study on

A STBY case study is published on the website of ExperienceFellow. STBY used the mobile ethnography tool ExperienceFellow in order to get a better understanding of the perspectives of Dutch people on health and sustainability in food.

The article shows how diverse private and governmental parties worked together in order to better understand the eating habits and attitudes of Dutch people. The focus of the research was how to best encourage people to eat more sustainable food. Although most people in the Netherlands are aware of the importance of a healthy diet, many have difficulties getting their heads around the relatively new concept of ‘sustainable food’. We decided to go for an auto-ethnography study, because it would allow to cover a longer time span and involve a much higher number of participants. Read the article Mapping the Dutch’s’ perspectives on healthy and sustainable food to learn more about our approach.