Research and Method: International Overview from Italy

We’re proud to have STBY mentioned in an article along with other agencies in the lastest issue of the ‘Ottagono’ . The article reflects on how the some of the most prominent international design studios develop interactive tools for designing the intangible. The ‘Ottagono’  is a monthly bilingual magazine from Italy covering contemporary design and architecture around the world. In their latest issue the publication looked at topics ranging from education to housing to designing for public services, featuring us.

 

Don’t you design chairs anymore?

The first issue of the CRISP magazine ‘Don’t you design chairs anymore?’ was launched at the design review session on 24/04/13. It focuses on issues concerning the changing role of designers in strategy and looks at challenges involved in developing complex product-service-systems, like robots in healthcare. The issue features articles from Bas and Marie from STBY. The article by Marie discusses the use of early research results in a workshop for practice. Bas’s articles are about the changing space within which designers are working in response to the increase in complex strategic roles and the symbiotic collaborations between the academic world and design practice.

Service Design by Industrial Designers

Service Design by Industrial Designers

In March 2013 this new book by Froukje Sleeswijk Visser was launched. It is a critical reflection on recent developments in service design, specifically on the consequences for the education of a new generation of designers. It features several case studies and reflections on the mindset, methods and skills of designers including those of STBY. In fact, STBY is happy to have helped co-write one of the key chapters on the Prototyping stage in the design practice. The full book is available at lulu.com

Design Documentaries Workshop Presentation

At the UX Hong Kong conference 2012, Bas Raijmakers ran a workshop on design documentaries, working with 50 participants to explore some Golden Rules for using film in design research. This workshop was a third iteration of a workshop previously organized for EPIC (Ethnographic Practice in Industry Conference) 2010 in Tokyo and Service Design Global Conference 2010 in Berlin. The workshop format has been developed by several Reach partners together. Slides of the presentation at the start and some of the results can be viewed at the design documentaries blog that Bas keeps for STBY.

Innovation Models

Innovation Models

In January a new book on Models for Service Innovation was published in The Netherlands by Van Duuren Media. The editors are Frank Kwakman en Ruud Smeulders. The title of the book is ‘Groot Innovatie Modellen Boek’, which literally translates to ‘Big Book of Innovation Models’. Geke van Dijk was invited to write 2 chapters, one on ‘Open Innovation’ and one on ‘Customer Journey Maps’. She also co-authored a third chapter on ‘The Innovation Funnel’, together with Ruud Smeulders. This book is only published in Dutch.

From Field Stories to Strategic Design

From Field Stories to Strategic Design

Based on their workshop at the service design conference in Paris in October 2012, Bas Raijmakers, Geke van Dijk from STBY and Katherine Gough from Nokia Design wrote a paper for the latest edition of Touchpoint 4-3 ‘Cultural Change by Service Design’, the magazine of the international Service Design Network. The paper, published in Service Design Network’s Touchpoint magazine, discusses practicing interpretation skills, storytelling and supporting design and business decisions with evidence and inspiration from everyday life.

Say yes to the mess!

Geke van Dijk wrote an article on Molblog (Dutch Marketing Magazine) on the benefits of design research for service innovation. ‘Say yes to the mess’ discusses how empathic research into everyday life generates insights that explain an often eclectic series of touchpoints between consumers and organisations, showing how consumers make their own choices on what service to use, where, when, how and from who. These choices may seem elusive to an individual service provider, but they often make perfect sense to a consumer, rooted in specific circumstances. (PDF, 479 Kb – Dutch)

Design Research – Thinking Through Making

Design Research – Thinking Through Making

Bas Raijmakers gave a presentation on Design Research – thinking through making at UX Hong Kong 2012, the gathering for primarily Asian practitioners of UX design organized by our Reach-partner Apogee. The version offered here is a stripped down version without films and with low resolution images to not reveal details of our participants and clients.

STBY Magazine – Service Innovation Inspired by People

Motivated by the limited amount of literature on design research and service design currently available, we initiated STBY magazine. The first issue was published and distributed to clients, prospects and peers during the past few months in hard copy. STBY magazine offers a collection of case study based stories, intended to introduce both the theory and practice of the emerging fields of design research and service design. The contents are based on the work of STBY, as a leading pioneer in both fields. The magazine shows what the projects were able to deliver – and a glimpse of the potential design research has to offer for service design in the future. (PDF, 4.4 Mb)

Design Ethnography: Taking Inspiration from Everyday Life

Design Ethnography: Taking Inspiration from Everyday Life

For the book This is Service Design Thinking, recently published by BIS Publishers, Geke van Dijk contributed a chapter on design ethnography, in addition to a toolbox STBY edited for the book. Design Ethnography aims to understand the future users of a design or service, by investigating in-depth the everyday lives and experiences of these future users. The aim is to enable the design team to identify with these people and build an empathic understanding of their practices, routines, and cares. This allows the team to work from the perspective of these users on new designs for relevant slices of their daily lives. Designers use this understanding to work on idea generation, concepts development and implementations. (PDF, 111 kb)

No Interdisciplinary Without Disciplines

Geke van Dijk and Marianne Guldbrandsen wrote a paper for the latest edition of Touchpoint, based on their keynote presentation at the service design conference in Berlin, 2010. The paper discusses situations wherein service designers work for organisations relatively new to service design. These clients often have difficulty seeing the value of a service design approach and need more than just ‘a nice service design showcase projectʼ. Instead, they need a long-term process for change, involving the engagement of various agencies; this poses an interesting and challenging opportunity for collaboration between agencies across different roles and stages. (PDF)