For the third year in a row STBY partners with Amsterdam Business School in delivering its Professional Post-Graduate Course for Design Driven Business Innovation.…
Algorithms and personal taste
Determining what someone likes and satiating their everyday desires is a challenge that many content providers are now racing to tackle. From Netflix to Amazon,…
Longitudinal learning about behaviour change
When we need to explore behaviour change in our projects we opt for longitudinal studies, building on traditions in psychology and sociology. In a recent project,…
Exploring the future of coffee table book publishing
Opportunities for innovation in illustrated art and culture book publishing...
New opportunities for chemistry database application
In collaboration with Elsevier’s service design team, STBY conducted design research to identify new opportunities for a database application used by …
Enhancing training with coaching
Over the past years we have increasingly been asked to support client organisations with their internal capacity building for service innovation. Our vast experience…
Probing Collectives of Users
Many organisations are developing services for collectives of users, such as teams, families, communities, and organisations. Think Spotify, Facebook, Microsoft, Google, 1Password, Slack etc..
Challenging designers to tackle climate change
How can designers tackle a problem as complex as climate change? That’s the question we’ve been trying to answer this year as the research partner for What Design …
Hyper local vs. system thinking
Over the past year STBY has conducted several design research projects for the city of Amsterdam, supporting them with innovation projects around the use of public space.
Plants, protein and plastic: sustainability in food
How do people perceive food in terms of health and sustainability? Where do they get their information about food from, and what do they do with it?
Using service design to create an innovative working culture
STBY was asked to carry out service design research to support an initiative aimed at creating a more future-oriented, open and innovative working culture at the The National Institute for Sound and Vision.
The first 1000 days: design documentaries look through mothers’ eyes
How do mothers monitor the development of their child during its first one thousand days? To answer this broad research question for a multinational FMCG company,…