Customer centric innovation is a common practice in design research today, and can be seen as an evolution of that is employee centric innovation. Thinking of …
Changing the role of plastic in our daily lives
Most people living in today’s society find it hard to go without the use of plastic, or even to reduce their use of plastic. Various media have recently shed a spotlight…
No Minor Thing
What can designers do to help combat the sexual exploitation of children? That is the question posed by What Design Can Do in collaboration with the Dutch Public Prosecutions…
Co-creating a traffic policy
Recently STBY was asked to support conversations between policymakers of the city of Amsterdam and residents of a specific neighborhood about the renewal of their…
Global challenges, local actions
Climate change is a global problem, yet we can locally design interventions that really make a difference, especially in cities around the world. It is well known…
Design Driven Business Innovation
For the third year in a row STBY partners with Amsterdam Business School in delivering its Professional Post-Graduate Course for Design Driven Business Innovation.…
Algorithms and personal taste
Determining what someone likes and satiating their everyday desires is a challenge that many content providers are now racing to tackle. From Netflix to Amazon,…
Longitudinal learning about behaviour change
When we need to explore behaviour change in our projects we opt for longitudinal studies, building on traditions in psychology and sociology. In a recent project,…
Exploring the future of coffee table book publishing
Opportunities for innovation in illustrated art and culture book publishing...
New opportunities for chemistry database application
In collaboration with Elsevier’s service design team, STBY conducted design research to identify new opportunities for a database application used by …
Enhancing training with coaching
Over the past years we have increasingly been asked to support client organisations with their internal capacity building for service innovation. Our vast experience…
Probing Collectives of Users
Many organisations are developing services for collectives of users, such as teams, families, communities, and organisations. Think Spotify, Facebook, Microsoft, Google, 1Password, Slack etc..