..a network company based in London and Amsterdam, with strong links to specialised partners around the world.

Who we are

World class pioneers and creative thinkers

As one of the first companies to begin creating projects around the principles of design research and service design, STBY have been intimately involved with the ongoing development of these …

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Meet the STBY team

STBY has a small and highly specialised team of senior researchers and consultants. We have extensive experience with research, strategy, design and project management. We are used to working in …

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Reach: Global Design Research Network

Reach is an network of highly skilled and experienced companies around the world with a deep expertise in design research. Working closely together, we offer our clients design-led customer research …

Global Innovation Group

For clients who are looking for full service innovation projects, including research, concept development and business strategy, we have initiated a partnership with world class international consultants from …

Spunk // STBY

For research focused on issues regarding young people in The Netherlands, we have set up a joint venture with Spunk. This group of young, dynamic and highly talented …

Emilie Randoe

Emilie Randoe


Emilie Randoe (1963) isĀ  founder and director of Randoe Verandermanagement, a company specialized in enabling …

Bram Appelman

Bram Appelman

Bram is currently one of our most regular collaborators, spending significant amounts of time with …

Willem Pijffers

Willem is the founder and director of Broca & Wernicke Integrated Communication. Broca & Wernicke has a long standing reputation in communication around health care, both to consumers and professional …

Anab Jain

Anab Jain

Anab is another of STBY’s regular collaborators, having worked with the company on various …

Inclusive Design partnership

For clients who require inclusive design facilitation, we work in collaboration with the one of the world’s leading experts in inclusive design, the Helen Hamlyn Centre at the …