Reach: Global Design Research Network

Reach is a network of highly skilled and experienced companies around the world with a deep expertise in design research. Our experience in both design and customer research enables us to seamlessly integrate our research activities in design and innovation processes. Working closely together, we offer our clients design-led customer research on a global scale.

The work of Reach informs and inspires design and innovation processes by creating rich insights about customers. We use these insights to generate new ideas for products and services. Understanding customers’ needs and dreams, and how they are using products and services provides a crucial starting point for innovation.

See the Reach website for more information on our how we work and who we are:

Each partner in the network brings years of experience in research and consulting for large corporate clients. Our backgrounds include computer science, engineering, cultural studies, social science, interaction design, industrial design and product design. Since 2008 we have collaborated together in various settings. STBY is a founding partner of this network.