Is it “Steebee” or S-T-B-Y? The name is Standby—but what’s the story behind it?
If you’re a filmmaker, you’ve probably seen “STBY” flash on your video gear when the camera pauses. It means the camera’s waiting, ready to spring back into action the moment you need it. That’s exactly what Standby means to us: always ready, always on call.
Our networks of clients, partners, ambassadors and collaborators know they can count on us. Whenever they face new challenges, we’re here—ready, prepared, and keen to capture what’s next.
For people who are familiar with our work, it won’t be a surprise that cameras were an inspiration for our name. Visual explorations and storytelling are key to the way we conduct and deliver design research.
Read more about our visual design research methods on our website, or explore this on a deeper level through our publication Viewfinders: Thoughts on Visual Design Research