Amishi Parekh

 

Amishi joined in October 2012 and is the latest intern at STBY London. Originally from Mumbai, she studied Graphic design at SCAD, and has lived and worked in India and the US. She is now halfway through an MA in Innovation Management at Central Saint Martins College of Art & Design, which brought her to London and STBY.

Amishi’s interest in languages, and the challenges of communicating in this connected, digital age has led her to explore how cultural differences influence design and innovation, particularly when dealing with global projects and cross-cultural teams. Much to the chagrin of fellow STBY colleagues, she swears by coffee, singularly rejecting the centuries-old English (and Indian) tradition of tea drinking.