This was a question we addressed in one of our recent projects for a large international consumer brand. What do people consider to be a healthy lifestyle? Are they happy with their current ways of maintaining their lifestyles? What would they like to alter? Would they welcome any support with this?
Tag Archives: workshop
Creative Conversations: Returning to Heartlands to Inspire New Thinking
July 5, 2011 – 9:59 am
STBY recently returned to Heartlands, reprising our role as inclusive design consultants at this large-scale regeneration project in Cornwall.
Living Sustainably: Exploring Ways Panasonic Can Support Green Living
February 15, 2011 – 9:48 am
How can people in the U.S. live a sustainable lifestyle? That’s the question STBY recently tried to answer during a project with the Reach Network commissioned by Panasonic. Any company developing products for the ‘Eco Aware’ has to first gain an understanding of the lifestyles such consumers need. The plurality of approaches and attitudes that [...]
Visionary and curious: Exploring Creative Leadership for THNK
February 10, 2011 – 10:16 am
To support the development of THNK, the Amsterdam School of Creative Leadership, we have been engaged during the past few weeks in exploring the most crucial dilemmas in the marketing, educational programme and online ecosystem – all issues the development team of THNK will have to deal with. As the new programme expects to attract [...]
Video installations on socio-techno styles
February 8, 2011 – 5:34 pm
Chelsea College of Art & Design is hosting an exhibition of video installations resulting from an intensive student programma Bas and Geke coached in December. 25 students MA Graphic Design Communications explored how people express their identities through their physical and virtual possessions.
Service Experience Lab
February 1, 2011 – 11:01 am
Immerse yourself in the service experiences of your customers and identify new opportunities for innovation. In a bespoke one-day programme we facilitate an lively encounter between your team and some consumers from your target group.
Visualisation Workshop at the Creative Company Conference
September 21, 2010 – 3:35 pm
Bas Raijmakers and Froukje Sleeswijk Visser held a workshop at the Creativity Company Conference in Haarlem, NL. The topic was the use of visualisation techniques during design research projects aimed at service innovation.
Aligning propositions: How video helps Nokia to match services to customer needs
August 11, 2010 – 12:43 pm
Nokia commissioned STBY to work together on a series of projects that enabled them to gradually align their research and development processes around principles of design research. The latest of these projects saw STBY prepare and facilitate a collaborative alignment workshop focused on the consumer solutions videos produced by STBY for Nokia in early 2010.
Routing Around: Working with Cisco to discover what people want technology to look like
August 10, 2010 – 5:37 pm
What should a router look like? That was the question STBY were recently asked by Cisco…
Workshop at Creative Company Conference
July 16, 2010 – 9:32 am
STBY will facilitate a workshop at the upcoming Creative Company Conference on 14 September 2010 in Haarlem, The Netherlands. The core themes of the conference this year are Service Design, Design Thinking and innovation and entrepreneurship in the creative industries.