The RCA have recently announced that starting next year they’ll be offering a new MA in Service Design. Bas obtained his PhD from the RCA back in 2007, so we know first-hand what a great school it is – and the new program looks like a great introduction to both the theory and practice of [...]
Tag Archives: Service design
Are you being served? Collaborations to improve services for train travellers
September 29, 2011 – 2:06 pm
STBY have recently been working on a large-scale project in The Netherlands showcasing the very best of what Service Design has to offer.
Mobility, Cars and Refueling Experiences
September 26, 2011 – 4:03 pm
What do people care about in terms of mobility, and what do they want from a petrol station? STBY were recently contacted by a big international car brand who wanted us to help them gain a better idea of these topics to inform and inspire their service innovation process.
GOOD’11 Programme Released!
August 17, 2011 – 11:08 am
With a month to go before our first conference ‘The Great Outdoors of Design’ gets underway, the full list of topics we’ll be looking at has now been finalised. Our intention with this event has always been to aim for a more intimate and collaborative atmosphere than is found at many conferences; we really want [...]
Stakeholder Research in Food & Retail for Ahold
July 28, 2011 – 3:56 pm
In collaboration with LBi Lost Boys, STBY recently conducted a stakeholder research for Ahold, the international retailing group that owns large consumer brands such as Albert Heijn, Etos, Stop&Shop and Giant.
Say yes to the mess!
April 21, 2011 – 5:51 pm
For ‘The week of Service Design’ on Molblog, the online platform of the Dutch Marketing Magazine, Geke van Dijk was invited to contribute an article to illustrate the benefits of design research for service innovation. ‘Say yes to the mess’ discusses how empathic research into everyday life generates insights that illuminate and explain the often [...]
Say yes to the mess!
April 4, 2011 – 4:03 pm
For ‘The week of Service Design’ on Molblog, the online platform of the Dutch Marketing Magazine, Geke van Dijk was invited to contribute an article to illustrate the benefits of design research for service innovation.
BNO picking up on Service Design
March 29, 2011 – 12:01 pm
The main association for designers in The Netherlands, BNO, published an extensive article about Service Design. The trigger was a review of the book This is Service Design Thinking, but the editor Freek Kroesbergen extended this to a review of the current state of the Service Design field in The Netherlands.
Customer Talk article on Service Design
March 29, 2011 – 11:09 am
One of the editors of the online community for customer-focused businesses and innovative marketing has written an introduction on Service Design, based on interviews with Geke van Dijk from STBY and Arne Oosterom from DesignThinkers
TiSDT – Second Print Run, and a New Trailer!
March 9, 2011 – 5:49 pm
This is Service Design Thinking has been flying off the shelves – and is now set for a second print run