Immerse yourself in the service experiences of your customers and identify new opportunities for innovation. In a bespoke one-day programme we facilitate an lively encounter between your team and some consumers from your target group.
Tag Archives: probe studies
Future usage of mobile internet services
April 22, 2009 – 12:52 pm
Together with designers of T-Mobile who are working on the development of future mobile internet services, we organised an intensive day of concept testing with a mixed group of participants. For the occassion our London office was transformed in a ‘user lab’.
Probe and Diary Studies
November 20, 2008 – 1:05 pm
Well-designed, surprising and playful materials can prompt participants to report in more lively and surprising ways than during interviews or focus groups, where they only sit and talk about their experiences. Probe studies provide participants with research materials they actively use for a certain period, and that trigger the recording of experiences during this use [...]