In collaboration with LBi Lost Boys, STBY recently conducted a stakeholder research for Ahold, the international retailing group that owns large consumer brands such as Albert Heijn, Etos, Stop&Shop and Giant.
Tag Archives: Lead User Research
Visionary and curious: Exploring Creative Leadership for THNK
February 10, 2011 – 10:16 am
To support the development of THNK, the Amsterdam School of Creative Leadership, we have been engaged during the past few weeks in exploring the most crucial dilemmas in the marketing, educational programme and online ecosystem – all issues the development team of THNK will have to deal with. As the new programme expects to attract [...]
Design Research for Service Innovation
February 8, 2011 – 5:45 pm
Our creative research projects connect service providers with the lives and experiences of their customers. This helps our clients to innovate their service offering, making it more valuable for both their customers and business. Our projects generate rich and visually illustrated research materials that bring real people into the heart of design and innovation processes.
STBY magazine – Service Innovation Inspired by People
February 8, 2011 – 4:09 pm
Motivated by the limited amount of literature on design research and service design currently available, we initiated STBY magazine. The first issue was published and distributed to clients, prospects and peers during the past few months in hard copy, but we also want to offer the contents as a downloadable PDF here. STBY magazine offers [...]
Ethnographic studies
February 6, 2011 – 1:06 pm
By spending time and interacting with potential users of new interactive services, we learn a lot about their habits, preferences, needs and concerns. This knowledge can be crucial for the successful development of innovative concepts for interactive services.
Design documentaries
February 5, 2011 – 1:06 pm
STBY has developed a unique method to explore and communicate the elusive, inconsistent fabric of everyday life by using video and engaging in a dialogue with the participants in a research.
Lead User Discovery Research
February 2, 2011 – 1:07 pm
Learn from the leading edge of your customers where the most interesting opportunities to improve your service offering are. More and more companies ackowledge that the customer is becoming the dominant reference point for strategy and innovation.
Service Experience Lab
February 1, 2011 – 11:01 am
Immerse yourself in the service experiences of your customers and identify new opportunities for innovation. In a bespoke one-day programme we facilitate an lively encounter between your team and some consumers from your target group.
User-led service opportunities for Sony
August 1, 2009 – 9:19 am
In close collaboration with Radarstation, STBY conducted a qualitative consumer research for Sony, exploring opportunities for new service concepts beyond their traditional market.
Open Innovation with a service design approach
November 26, 2008 – 4:04 pm
Paper on Open Innovation project for Elsevier. Written by Geke van Dijk, Bas Raijmakers, Michiel van der Heyden en Toke Barter. Presented at the international Service Design conference in Amsterdam (24-26 November 2008). (PDF, 544kb)