Immerse yourself in the service experiences of your customers and identify new opportunities for innovation. In a bespoke one-day programme we facilitate an lively encounter between your team and some consumers from your target group.
Tag Archives: Lead User Research
User-led service opportunities for Sony
August 1, 2009 – 9:19 am
In close collaboration with Radarstation, STBY conducted a qualitative consumer research for Sony, exploring opportunities for new service concepts beyond their traditional market.
Open Innovation with a service design approach
November 26, 2008 – 4:04 pm
Paper on Open Innovation project for Elsevier. Written by Geke van Dijk, Bas Raijmakers, Michiel van der Heyden en Toke Barter. Presented at the international Service Design conference in Amsterdam (24-26 November 2008). (PDF, 544kb)
Lead User Discovery Research
November 25, 2008 – 1:07 pm
Learn from the leading edge of your customers where the most interesting opportunities to improve your service offering are. More and more companies ackowledge that the customer is becoming the dominant reference point for strategy and innovation.
Qualitative consumer research
November 20, 2008 – 1:07 pm
In-depth studies that reveal how people use media and technology in their daily lives. The objective for these studies is to explore consumer needs and responses to concepts for new interactive services.
Ethnographic studies
November 20, 2008 – 1:06 pm
By spending time and interacting with potential users of new interactive services, we learn a lot about their habits, preferences, needs and concerns. This knowledge can be crucial for the successful development of innovative concepts for interactive services.
Design documentaries
November 20, 2008 – 1:06 pm
STBY has developed a unique method to explore and communicate the elusive, inconsistent fabric of everyday life by using video and engaging in a dialogue with the participants in a research.
Elsevier Open Innovation
July 27, 2008 – 1:33 pm
For the international academic publisher Elsevier we conducted a lead user research and organised a series of innovation workshops. The lead user research in both the UK and The Netherlands generated insights into unmet needs and potential areas for service innovation.
A decade of web use
December 25, 2005 – 8:54 pm
by Geke van Dijk. Presented at the conference A decade of web design in Amsterdam, The Netherlands, 2005. (PDF, 21.8 MB)