Working together with Google

STBY and Google have recently completed a 6 month collaboration. Together with a new product development team at Google, STBY conducted two design research projects.

Innovation Models

In January a new book on Models for Service Innovation was published in The Netherlands by Van Duuren Media. The editors are Frank Kwakman en Ruud Smeulders. The title…

Stakeholder Research in Food & Retail for Ahold

In collaboration with LBi Lost Boys, STBY recently conducted a stakeholder research for Ahold, the international retailing group that owns large consumer brands such as Albert Heijn, Etos, Stop&Shop and Giant.

User-led service opportunities for Sony

In close collaboration with Radarstation, STBY conducted a qualitative consumer research for Sony, exploring opportunities for new service concepts beyond their traditional market.

Elsevier Open Innovation

For the international academic publisher Elsevier we conducted a lead user research and organised a series of innovation workshops. The lead user research in both the UK and The Netherlands generated insights into unmet needs and potential areas for service innovation.