How do people around the world charge their mobile devices? How do they use electricity in their households, and how do they think about their energy usage? Together with all the partners in the Reach Network we did a global study on this topic.
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Co-creating education
January 4, 2010 – 1:05 pm
In the early stages of developing a new international master course, the University of Tilburg was interested in a series of empathic conversations with students to explore some first ideas and considerations. STBY guided and facilitated these conversations. We organised three exploratory discussion sessions with groups of students who fitted the profile of the future target group.
Services to support complex decision making
January 4, 2010 – 12:56 pm
In collaboration with Broca & Wernicke, STBY investigated the complex decision making processes within hospitals on the application of surgical treatments. We interviewed people throughout the organisation, from surgeons to medical support staff and financial and operational managers. We found that people’s rationale for the availability and application of specific treatments can differ considerably, depending on the agenda and responsibilities that come with their position. Where medical effectivity and patient comfort is the ultimate driving force for some, costs and operational efficiency can be just as important for others.
Creating design briefs on patient dignity
January 3, 2010 – 6:23 pm
The Design Council and the Department of Health in the UK have recently initiated a national design challenge ‘Designing for Patient Dignity’. STBY was asked to contribute to the exploratory research that defined the design briefs in the call for proposals.
User-led service opportunities for Sony
August 1, 2009 – 9:19 am
In close collaboration with Radarstation, STBY conducted a qualitative consumer research for Sony, exploring opportunities for new service concepts beyond their traditional market.
Urban Creatives: young and switched on
July 31, 2009 – 2:18 pm
For Bigga Fish and BANG Radio we set up and managed a youth study in London with an experimental approach. We first trained and coached a panel of 5 young researchers in conducting interviews with innercity urban creatives, and then facilitated them in drawing out the main insights and conclusions. Both the researchers and the interviewees aged between 17 to 25.
Service design for utilities
April 23, 2009 – 4:30 pm
In close collaboration with the Design Council we worked on a service design scoping study for a water company. Our task in this multi-stranded project was to generate consumer insights that could lead to the identification of strategic opportunities for improved and innovative services.