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Tag Archives: home
Are you being served? Collaborations to improve services for train travellers
September 29, 2011 – 2:06 pm
STBY have recently been working on a large-scale project in The Netherlands showcasing the very best of what Service Design has to offer.
Mobility, Cars and Refueling Experiences
September 26, 2011 – 4:03 pm
What do people care about in terms of mobility, and what do they want from a petrol station? STBY were recently contacted by a big international car brand who wanted us to help them gain a better idea of these topics to inform and inspire their service innovation process.
How to achieve and maintain a healthy lifestyle?
July 28, 2011 – 4:03 pm
This was a question we addressed in one of our recent projects for a large international consumer brand. What do people consider to be a healthy lifestyle? Are they happy with their current ways of maintaining their lifestyles? What would they like to alter? Would they welcome any support with this?
Stakeholder Research in Food & Retail for Ahold
July 28, 2011 – 3:56 pm
In collaboration with LBi Lost Boys, STBY recently conducted a stakeholder research for Ahold, the international retailing group that owns large consumer brands such as Albert Heijn, Etos, Stop&Shop and Giant.
Investigating Written Communication: Working With Reach and Nokia to Find Global Common Ground
July 5, 2011 – 1:27 pm
Do different people in different companies have the same conversations? Is the language people use influenced by context, culture, technology – or even a mixture of all three?
Videos to Inform and Inspire: Helping Novo Nordisk Design for Diabetes
March 22, 2011 – 11:14 am
STBY have recently completed a project with the Danish pharmaceutical company Novo Nordisk. We were asked to put a human face to four different types of patients with diabetes, all of whom cope with their disease in very different ways. The company wanted to present their teams with materials that would guide and inspire development [...]
Living Sustainably: Exploring Ways Panasonic Can Support Green Living
February 15, 2011 – 9:48 am
How can people in the U.S. live a sustainable lifestyle? That’s the question STBY recently tried to answer during a project with the Reach Network commissioned by Panasonic. Any company developing products for the ‘Eco Aware’ has to first gain an understanding of the lifestyles such consumers need. The plurality of approaches and attitudes that [...]
Design Research for Service Innovation
February 8, 2011 – 5:45 pm
Our creative research projects connect service providers with the lives and experiences of their customers. This helps our clients to innovate their service offering, making it more valuable for both their customers and business. Our projects generate rich and visually illustrated research materials that bring real people into the heart of design and innovation processes.
Service Design Thinking: Helping create the first comprehensive overview of our field
January 14, 2011 – 5:29 pm
“This is Service Design Thinking”, a book STBY recently collaborated on with Marc Stickdorn and Jakob Schneider, has now been released. The book is intended to be the first comprehensive overview of the service design field. Designed to be a useful resource for teachers, students, and anyone else who wants to try applying service design [...]