Design Driven Business Innovation course

Following up on the success of our annual master course together with the Business School of the University of Amsterdam, we have the opportunity to again offer an…

Routledge Companion to Design Research

STBY was invited to contribute a chapter to the book 'Routledge Companion to Design Research', edited by Professor Paul Rodgers and Dr. Joyce Yee for Routledge, Taylor and Francis.....

This is Service Design Thinking

STBY was asked to edit the tools section of this first comprehensive book on the practice of Service Design. The initiators of the book, Marc Stickdorn and Jakob Schneider,…

STBY wins Rotterdam Public Design Prize

On the last day of January the Rotterdam Designprijs (decided by a jury) and the Rotterdam Design Publieksprijs (decided by public vote) were announced. Interestingly, both prizes went to product service systems.....

Service Design by Industrial Designers

In March 2013 this new book by Froukje Sleeswijk Visser was launched. It is a critical reflection on recent developments in service design, specifically on the consequences…

Innovation Models

In January a new book on Models for Service Innovation was published in The Netherlands by Van Duuren Media. The editors are Frank Kwakman en Ruud Smeulders. The title…

Service Innovation: facilitated by STBY

STBY enjoyed running a successful workshop last month at PICNIC's mash-up event in Amsterdam. The workshop focused on some of the Design Research processes we employed during the project we designed for Southern Water, and involved the participants in a a hands-on interviewing exercise during which they played the role of customers of the water company.

Design Research talk at Q Festival

What makes Design Research different from most traditional qualitative research? What are the most important characteristics in terms of focus, process, materials and output?

Say yes to the mess!

For 'The week of Service Design' on Molblog, the online platform of the Dutch Marketing Magazine, Geke van Dijk was invited to contribute an article to illustrate the benefits of design research for service innovation.