Immerse yourself in the service experiences of your customers and identify new opportunities for innovation. In a bespoke one-day programme we facilitate an lively encounter between your team and some consumers from your target group.
Tag Archives: ethnography
Charging up around the world
January 4, 2010 – 3:15 pm
How do people around the world charge their mobile devices? How do they use electricity in their households, and how do they think about their energy usage? Together with all the partners in the Reach Network we did a global study on this topic.
How sticky research drives Service Design
October 29, 2009 – 12:03 am
At the 2009 Service Design Network conference in Madeira, Bas presented a paper with Andreas Sommerwerk of Deutsche Telekom AG. The title is “How sticky research drives service design,” and the paper was also written by Indri Tulusan of Spur and Julia Leihener, co-director with Andreas of the Creation Center in Berlin. The paper tells [...]
Adopting rigor in Service Design research
September 28, 2009 – 10:45 pm
Bas co-authored the paper “Thinking and Doing Ethnography in Service Design” with Fabian Segelström and Stefan Holmlid of Linköping University in Sweden for the IASDR 2009 conference in Seoul, 18-22 Oct.
Support services for independent living
July 29, 2009 – 8:45 am
For a consortium of organisations in The Netherlands (primary health care, housing associations and local government) STBY and Waag Society conducted a study to identify the needs among older people for new services supporting independent living at home.
Designs of the Time 2009
April 23, 2009 – 6:41 pm
STBY has been selected in the panel of senior design project managers for Designs of the Time 2009 (Dott09), the new user-led design initiative planned for Cornwall and the Isles of Scilly.
Service design for utilities
April 23, 2009 – 4:30 pm
In close collaboration with the Design Council we worked on a service design scoping study for a water company. Our task in this multi-stranded project was to generate consumer insights that could lead to the identification of strategic opportunities for improved and innovative services.
Creative methods for community involvement
April 16, 2009 – 3:14 pm
Our contribution to the Heartlands project inspired a group of community regeneration officers of Kerrier District Council to invite us to share our knowledge and experience on ways to involve local communities in regeneration projects.
Financial services for young students
December 15, 2008 – 3:44 pm
For the IB-Groep (the national Dutch body that handles all studentships, student loans and university registrations) we organised a half day workshop to explore and discuss new ideas and concepts for financial services for young students.
In their last year at high school and in their first year at university, many of these students are trying to figure out how to manage their personal finance. They have a high need for information and guidance, and they prefer the services of the IB-Groep to be available to them in an integrated way through multiple channels.
The future of anthropology in industry?
October 18, 2008 – 2:24 pm
Two panel sessions during the EPIC 2008 conference in Copenhagen offered reflections on the positions we have in companies as consultants or employees. How is our work seen and understood?