What do people care about in terms of mobility, and what do they want from a petrol station? STBY were recently contacted by a big international car brand who wanted us to help them gain a better idea of these topics to inform and inspire their service innovation process.
Tag Archives: ethnography
Stakeholder Research in Food & Retail for Ahold
July 28, 2011 – 3:56 pm
In collaboration with LBi Lost Boys, STBY recently conducted a stakeholder research for Ahold, the international retailing group that owns large consumer brands such as Albert Heijn, Etos, Stop&Shop and Giant.
Investigating Written Communication: Working With Reach and Nokia to Find Global Common Ground
July 5, 2011 – 1:27 pm
Do different people in different companies have the same conversations? Is the language people use influenced by context, culture, technology – or even a mixture of all three?
Say yes to the mess!
April 21, 2011 – 5:51 pm
For ‘The week of Service Design’ on Molblog, the online platform of the Dutch Marketing Magazine, Geke van Dijk was invited to contribute an article to illustrate the benefits of design research for service innovation. ‘Say yes to the mess’ discusses how empathic research into everyday life generates insights that illuminate and explain the often [...]
Say yes to the mess!
April 4, 2011 – 4:03 pm
For ‘The week of Service Design’ on Molblog, the online platform of the Dutch Marketing Magazine, Geke van Dijk was invited to contribute an article to illustrate the benefits of design research for service innovation.
Videos to Inform and Inspire: Helping Novo Nordisk Design for Diabetes
March 22, 2011 – 11:14 am
STBY have recently completed a project with the Danish pharmaceutical company Novo Nordisk. We were asked to put a human face to four different types of patients with diabetes, all of whom cope with their disease in very different ways. The company wanted to present their teams with materials that would guide and inspire development [...]
Living Sustainably: Exploring Ways Panasonic Can Support Green Living
February 15, 2011 – 9:48 am
How can people in the U.S. live a sustainable lifestyle? That’s the question STBY recently tried to answer during a project with the Reach Network commissioned by Panasonic. Any company developing products for the ‘Eco Aware’ has to first gain an understanding of the lifestyles such consumers need. The plurality of approaches and attitudes that [...]
Design Research for Service Innovation
February 8, 2011 – 5:45 pm
Our creative research projects connect service providers with the lives and experiences of their customers. This helps our clients to innovate their service offering, making it more valuable for both their customers and business. Our projects generate rich and visually illustrated research materials that bring real people into the heart of design and innovation processes.
STBY magazine – Service Innovation Inspired by People
February 8, 2011 – 4:09 pm
Motivated by the limited amount of literature on design research and service design currently available, we initiated STBY magazine. The first issue was published and distributed to clients, prospects and peers during the past few months in hard copy, but we also want to offer the contents as a downloadable PDF here. STBY magazine offers [...]
Service Experience Lab
February 1, 2011 – 11:01 am
Immerse yourself in the service experiences of your customers and identify new opportunities for innovation. In a bespoke one-day programme we facilitate an lively encounter between your team and some consumers from your target group.