The ethnographic interview: preparing clients to be observers

It’s important to prepare client-observers who have no previous experience with these kinds of interviews, to let them know what to expect, and to avoid pitfalls that can diminish the quality of the research process and results. Here are some guidelines researchers can share and discuss beforehand in order to ensure the process is equally fruitful for researcher and observer.

Hyper local vs. system thinking

Over the past year STBY has conducted several design research projects for the city of Amsterdam, supporting them with innovation projects around the use of public space.

Deep Dive Ethnography

Deep dive ethnography is a way of using structured interactions to gain empathic insights about the people you’re designing for, often while sharing their experiences…

Routledge Companion to Design Research

STBY was invited to contribute a chapter to the book 'Routledge Companion to Design Research', edited by Professor Paul Rodgers and Dr. Joyce Yee for Routledge, Taylor and Francis.....

Family Oriented Services

STBY has recently completed a design research project for an international communications company focusing on family oriented services.

Successful family oriented…