Deep Dive Ethnography

Deep dive ethnography is a way of using structured interactions to gain empathic insights about the people you’re designing for, often while sharing their experiences in their own setting.…

Plants, protein and plastic: sustainability in food

How do people perceive food in terms of health and sustainability? Where do they get their information about food from, and what do they do with it? And how do they perceive so-called ‘new’ proteins, derived from plants instead of animals?

Routledge Companion to Design Research

STBY was invited to contribute a chapter to the book 'Routledge Companion to Design Research', edited by Professor Paul Rodgers and Dr. Joyce Yee for Routledge, Taylor and Francis.....

Improving bicycle parking at train stations

Bicycle parking at train stations in big cities is an increasing problem in the Netherlands. A lot of travellers park their bikes along the streets and footpaths around the train station. In many…

Family Oriented Services

STBY has recently completed a design research project for an international communications company focusing on family oriented services. Successful family oriented services can already…

Say yes to the mess!

Geke van Dijk wrote an article on Molblog (Dutch Marketing Magazine) on the benefits of design research for service innovation. ‘Say yes to the mess’ discusses how empathic…