Together with the Creation Centre of T-Labs (part of Deutsche Telekom in Berlin) STBY organised and facilitated a Service Experience Lab in London. In a full day programme product managers from T-Mobile’s British and German teams interacted with a group of consumers and discussed ideas for the next step in mobile internet services.
Tag Archives: diary studies
Pick and Mix: consumers moving between online and offline channels
June 25, 2007 – 9:06 pm
by Geke van Dijk. PhD thesis, completed in 2007, Computing Department, Open University, Milton Keynes, UK. (PDF, 5 MB)
Travel stories
June 1, 2007 – 1:13 pm
STBY has recently completed a long-term research on the use of travel related e-services. The main question was how consumers choose between using online and offline channels. The results show that people frequently move between online and offline channels, even for relatively simple purchases