Tag Archives: diary studies

Pick and Mix: consumers moving between online and offline channels

June 25, 2007 – 9:06 pm

by Geke van Dijk. PhD thesis, completed in 2007, Computing Department, Open University, Milton Keynes, UK. (PDF, 5 MB)

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Travel stories

June 1, 2007 – 1:13 pm

STBY has recently completed a long-term research on the use of travel related e-services. The main question was how consumers choose between using online and offline channels. The results show that people frequently move between online and offline channels, even for relatively simple purchases

By Karien | Posted in Projects | Also tagged | Comments (0)