Our creative research projects connect service providers with the lives and experiences of their customers. This helps our clients to innovate their service offering, making it more valuable for both their customers and business. Our projects generate rich and visually illustrated research materials that bring real people into the heart of design and innovation processes.
Tag Archives: design research
Design research in Brazil
July 15, 2010 – 12:06 pm
Geke and Bas are now almost a week in Brazil, travelling across the country visiting friends at our partner company Feel the Future and elsewhere.
Exhibition at EPIC
July 5, 2010 – 1:24 pm
In collaboration with Daijiro Mizuno from the Critical Design Lab at Kyoto University of Art & Design, STBY will be exhibiting results from the Belonging & Belongings project at the EPIC conference in Tokyo from 28 August to 1 September.
Presentation at N2010 in Brazil
July 1, 2010 – 9:39 am
STBY Co-founder and Strategy Director Bas Raijmakers will be in Brazil this July speaking at the N2010 design festival.
STBY in Touchpoint
June 17, 2010 – 9:35 am
STBY’s Strategy Director Geke Van Dijk has contributed an article to issue 4 of Touchpoint, the international journal of service design. The issue focuses on links between service design and behavioural change.
Service Design En Espanol
June 17, 2010 – 9:31 am
Members of STBY’s core team have already had an extensive array of articles relating to service design published in both English and Dutch. This week saw a first however, with the publication of a Spanish language book featuring a chapter from STBY’s Creative Director, Bas Raijmakers. Bas’ chapter is based on a recent project conducted [...]
Living Well in Cornwall
June 15, 2010 – 3:39 pm
STBY were asked by Dott Cornwall – a Design Council body who promote design-led solutions to economic and social problems – to investigate what could be done to support sustainable living in Cornwall. The project initially focused on whether a new ‘Centre for Sustainable Living’ was needed in order to support the transition to sustainability throughout the region.
Global what?
May 2, 2010 – 5:14 pm
This lovely collage of webcam pictures illustrates what we are going on about all the time: our fantastic network of great design researchers collaborating all around the world!
Service Experience Lab on mobile internet
May 1, 2010 – 11:00 pm
Together with the Creation Centre of T-Labs (part of Deutsche Telekom in Berlin) STBY organised and facilitated a Service Experience Lab in London. In a full day programme product managers from T-Mobile’s British and German teams interacted with a group of consumers and discussed ideas for the next step in mobile internet services.
Service Experience Lab
January 28, 2010 – 11:01 am
Immerse yourself in the service experiences of your customers and identify new opportunities for innovation. In a bespoke one-day programme we facilitate an lively encounter between your team and some consumers from your target group.