Immerse yourself in the service experiences of your customers and identify new opportunities for innovation. In a bespoke one-day programme we facilitate an lively encounter between your team and some consumers from your target group.
Tag Archives: design research
Charging up around the world
January 4, 2010 – 3:15 pm
How do people around the world charge their mobile devices? How do they use electricity in their households, and how do they think about their energy usage? Together with all the partners in the Reach Network we did a global study on this topic.
Creating design briefs on patient dignity
January 3, 2010 – 6:23 pm
The Design Council and the Department of Health in the UK have recently initiated a national design challenge ‘Designing for Patient Dignity’. STBY was asked to contribute to the exploratory research that defined the design briefs in the call for proposals.
Reach partners meeting up
November 26, 2009 – 5:48 pm
Our colleagues and friends from Apogee in Hong Kong, Jo Wong and Daniel Szuk, visited us in London this week. It was really lovely to have them around at the studio for a day and to engage in all sorts of interesting discussions over lunch. Wish this could happen more often…
As partners in the Reach [...]
Belonging & Belongings
September 6, 2009 – 1:14 pm
As part of our ongoing international research collaboration with Kyoto University of Art and Design, we have initiated a new project blog. The multi-disciplinary research project Belonging & Belongings investigates how people express their identities through a mix of fashion and communication technologies.
Man + Humanity Masters of Design Eindhoven
August 31, 2009 – 11:09 pm
Over the past academic year Bas has been tutoring at the Design Academy in Eindhoven for his second year at the Man + Humanity course. This July all ten of his students graduated with each an individual project that is a combination of research and design.
Urban Creatives: young and switched on
July 31, 2009 – 2:18 pm
For Bigga Fish and BANG Radio we set up and managed a youth study in London with an experimental approach. We first trained and coached a panel of 5 young researchers in conducting interviews with innercity urban creatives, and then facilitated them in drawing out the main insights and conclusions. Both the researchers and the interviewees aged between 17 to 25.
Follow-up study for T-Mobile
July 29, 2009 – 9:00 am
Following on a previous study for T-Mobile in April, we worked with the client team again in June to test the ideas for new mobile internet services that were developed in response to the results of the first exploratory research. The aim of the second, follow-up research project was to explore if the service concepts are indeed attractive and relevant to the lives of a new group of research participants, and also to further elaborate on the service concepts together with the participants.
Design Research at the Design Academy
July 29, 2009 – 8:30 am
STBY was asked by the Design Academy in Eindhoven to prepare and facilitate a workshop on Design Research. There are several excellent examples of work in this area within the Design Academy, but there seems to be no coherent overview of these activities nor a framework of facilities to support and nurture them. The aim of this workshop was to enable the management team of the Design Academy to develop a strategic vision on what Design Research is and what the position and ambition of the Design Academy is in this area is or should be.
Global Design Research
July 27, 2009 – 12:08 pm
Being known as a world-class specialist in Design Research, many of our clients have asked us to deliver this kind of research on an international scale. Rather than developing this as an in-house service, we have initiated a global network with other specialists in design research around the world.