What do people care about in terms of mobility, and what do they want from a petrol station? STBY were recently contacted by a big international car brand who wanted us to help them gain a better idea of these topics to inform and inspire their service innovation process.
Tag Archives: design research
GOOD’11 Programme Released!
August 17, 2011 – 11:08 am
With a month to go before our first conference ‘The Great Outdoors of Design’ gets underway, the full list of topics we’ll be looking at has now been finalised. Our intention with this event has always been to aim for a more intimate and collaborative atmosphere than is found at many conferences; we really want [...]
The Great Outdoors of Design: An Interactive Conference Hosted by Reach
August 5, 2011 – 10:14 am
These are exciting times here at STBY, as today we can announce that come Friday September 23rd we’ll be hosting our first conference with Reach, the global network of design research companies of which STBY are a co-founder. Held in conjunction with the London Design Festival,”The Great Outdoors of Design” (or ‘GOOD’, as we increasingly like [...]
How to achieve and maintain a healthy lifestyle?
July 28, 2011 – 4:03 pm
This was a question we addressed in one of our recent projects for a large international consumer brand. What do people consider to be a healthy lifestyle? Are they happy with their current ways of maintaining their lifestyles? What would they like to alter? Would they welcome any support with this?
Design Research talk at Q Festival
June 14, 2011 – 9:41 am
What makes Design Research different from most traditional qualitative research? What are the most important characteristics in terms of focus, process, materials and output?
Collaboration with Network Partners
June 7, 2011 – 5:41 pm
In the spirit of a true network company, we are open for collaborations with parties offering additional expertises to ours, and working in a similar agile but highly professional approach.
Say yes to the mess!
April 21, 2011 – 5:51 pm
For ‘The week of Service Design’ on Molblog, the online platform of the Dutch Marketing Magazine, Geke van Dijk was invited to contribute an article to illustrate the benefits of design research for service innovation. ‘Say yes to the mess’ discusses how empathic research into everyday life generates insights that illuminate and explain the often [...]
Say yes to the mess!
April 4, 2011 – 4:03 pm
For ‘The week of Service Design’ on Molblog, the online platform of the Dutch Marketing Magazine, Geke van Dijk was invited to contribute an article to illustrate the benefits of design research for service innovation.
Visionary and curious: Exploring Creative Leadership for THNK
February 10, 2011 – 10:16 am
To support the development of THNK, the Amsterdam School of Creative Leadership, we have been engaged during the past few weeks in exploring the most crucial dilemmas in the marketing, educational programme and online ecosystem – all issues the development team of THNK will have to deal with. As the new programme expects to attract [...]
Design Research for Service Innovation
February 8, 2011 – 5:45 pm
Our creative research projects connect service providers with the lives and experiences of their customers. This helps our clients to innovate their service offering, making it more valuable for both their customers and business. Our projects generate rich and visually illustrated research materials that bring real people into the heart of design and innovation processes.