Tag Archives: design documentaries

Aligning propositions: How video helps Nokia to match services to customer needs

Nokia commissioned STBY to work together on a series of projects that enabled them to gradually align their research and development processes around principles of design research. The latest of these projects saw STBY prepare and facilitate a collaborative alignment workshop focused on the consumer solutions videos produced by STBY for Nokia in early 2010.

Design Research for Service Innovation

Our creative research projects connect service providers with the lives and experiences of their customers. This helps our clients to innovate their service offering, making it more valuable for both their customers and business. Our projects generate rich and visually illustrated research materials that bring real people into the heart of design and innovation processes.

Presentation at Emerce E-Day

Geke van Dijk and Julia Leihener (Creation Center Deutche Telekom) will be co-presenting at the E-Day conference, organised by Emerce on 16 September in Rotterdam. Geke and Julia will present the research project conducted by STBY and the Creation Center.

Personal storytelling with video

STBY recently produced a series of films for Nokia, documenting the ‘solutions’ people improvise to a range of situations in their everyday lives. These films are to be used in Nokia’s internal ideation and design processes, where they allow various departments to connect with the lives of consumers.

Personas to inform and inspire service innovation

In a follow-up project to the early explorations in 2009, STBY was asked to develop a series of personas for Southern Water. Again, we worked closely together with the Design Council team on this project. We conducted an in-depth ethnographic study among 23 households in South East England, identified 4 distinct personas, and visualised those in a series of videos and a full colour A2 poster.

Creating design briefs on patient dignity

The Design Council and the Department of Health in the UK have recently initiated a national design challenge ‘Designing for Patient Dignity’. STBY was asked to contribute to the exploratory research that defined the design briefs in the call for proposals.

How sticky research drives Service Design

At the 2009 Service Design Network conference in Madeira, Bas presented a paper with Andreas Sommerwerk of Deutsche Telekom AG. The title is “How sticky research drives service design,” and the paper was also written by Indri Tulusan of Spur and Julia Leihener, co-director with Andreas of the Creation Center in Berlin. The paper tells [...]

Training in Design Documentaries

As part of the Executive Master Course in Information Management at the University of Amsterdam, Bas Raijmakers coordinated a series of lectures and workshops on Design Documentaries. After an inital introduction and a briefing session, 12 students from both industry and government organisations worked in groups on developing their own Design Documentary.

Creative methods for community involvement

Our contribution to the Heartlands project inspired a group of community regeneration officers of Kerrier District Council to invite us to share our knowledge and experience on ways to involve local communities in regeneration projects.

Design documentaries

STBY has developed a unique method to explore and communicate the elusive, inconsistent fabric of everyday life by using video and engaging in a dialogue with the participants in a research.