STBY have recently completed a project with the Danish pharmaceutical company Novo Nordisk. We were asked to put a human face to four different types of patients with diabetes, all of whom cope with their disease in very different ways. The company wanted to present their teams with materials that would guide and inspire development [...]
Tag Archives: design documentaries
Living Sustainably: Exploring Ways Panasonic Can Support Green Living
February 15, 2011 – 9:48 am
How can people in the U.S. live a sustainable lifestyle? That’s the question STBY recently tried to answer during a project with the Reach Network commissioned by Panasonic. Any company developing products for the ‘Eco Aware’ has to first gain an understanding of the lifestyles such consumers need. The plurality of approaches and attitudes that [...]
Design Research for Service Innovation
February 8, 2011 – 5:45 pm
Our creative research projects connect service providers with the lives and experiences of their customers. This helps our clients to innovate their service offering, making it more valuable for both their customers and business. Our projects generate rich and visually illustrated research materials that bring real people into the heart of design and innovation processes.
STBY magazine – Service Innovation Inspired by People
February 8, 2011 – 4:09 pm
Motivated by the limited amount of literature on design research and service design currently available, we initiated STBY magazine. The first issue was published and distributed to clients, prospects and peers during the past few months in hard copy, but we also want to offer the contents as a downloadable PDF here. STBY magazine offers [...]
Design documentaries
February 5, 2011 – 1:06 pm
STBY has developed a unique method to explore and communicate the elusive, inconsistent fabric of everyday life by using video and engaging in a dialogue with the participants in a research.
STBY at the 2010 Service Design Conference, Berlin
September 21, 2010 – 4:34 pm
STBY are heading to Germany this October for the annual conference of the Service Design Network. On the first day Geke will present a keynote talk, and on the second Bas will host a workshop on design documentaries.
Presentation at Emerce E-Day
September 9, 2010 – 9:47 am
Geke van Dijk and Julia Leihener (Creation Center Deutche Telekom) will be co-presenting at the E-Day conference, organised by Emerce on 16 September in Rotterdam. Geke and Julia will present the research project conducted by STBY and the Creation Center.
Aligning propositions: How video helps Nokia to match services to customer needs
August 11, 2010 – 12:43 pm
Nokia commissioned STBY to work together on a series of projects that enabled them to gradually align their research and development processes around principles of design research. The latest of these projects saw STBY prepare and facilitate a collaborative alignment workshop focused on the consumer solutions videos produced by STBY for Nokia in early 2010.
Personal storytelling with video
June 15, 2010 – 9:45 am
STBY recently produced a series of films for Nokia, documenting the ‘solutions’ people improvise to a range of situations in their everyday lives. These films are to be used in Nokia’s internal ideation and design processes, where they allow various departments to connect with the lives of consumers.
Personas to inform and inspire service innovation
May 2, 2010 – 6:47 pm
In a follow-up project to the early explorations in 2009, STBY was asked to develop a series of personas for Southern Water. Again, we worked closely together with the Design Council team on this project. We conducted an in-depth ethnographic study among 23 households in South East England, identified 4 distinct personas, and visualised those in a series of videos and a full colour A2 poster.