The ethnographic interview: preparing clients to be observers

It’s important to prepare client-observers who have no previous experience with these kinds of interviews, to let them know what to expect, and to avoid pitfalls that can diminish the quality of the research process and results. Here are some guidelines researchers can share and discuss beforehand in order to ensure the process is equally fruitful for researcher and observer.

Hyper local vs. system thinking

Over the past year STBY has conducted several design research projects for the city of Amsterdam, supporting them with innovation projects around the use of public space.

Co-creation labs

Co-creation labs typically involve hands-on activities in which a varied group of stakeholders expresses experiences and explorers potential solutions in a tangible way. For example: as…

Plants, protein and plastic: sustainability in food

How do people perceive food in terms of health and sustainability? Where do they get their information about food from, and what do they do with it? And how do they perceive so-called ‘new’ proteins, derived from plants instead of animals?

What Design Can Do For The Climate

How can designers tackle a problem as complex as climate change? That was the question we were faced with when we partnered with What Design Can Do to do the research for their Climate Action Challenge,…

Making bicycle parking easier and faster

STBY helped the city of Amsterdam and Dutch Rail to make the use of indoor bicycle parking facilities more efficient and convenient through the use of new technology. This improvement is essential,…

Improving bicycle parking in public space

The city of Amsterdam is famous for her bicycle culture. The relatively small city is easy to cross and there are bicycle lanes all around. However, once arrived on your destination it is often…

Lead… and let go

In our projects we often help clients to innovate by doing design research together. This usually includes qualitative research and co-creation sessions, in which we aim to involve people from…