STBY have recently completed a project with the Danish pharmaceutical company Novo Nordisk. We were asked to put a human face to four different types of patients with diabetes, all of whom cope with their disease in very different ways. The company wanted to present their teams with materials that would guide and inspire development [...]
Tag Archives: 2010
Living Sustainably: Exploring Ways Panasonic Can Support Green Living
February 15, 2011 – 9:48 am
How can people in the U.S. live a sustainable lifestyle? That’s the question STBY recently tried to answer during a project with the Reach Network commissioned by Panasonic. Any company developing products for the ‘Eco Aware’ has to first gain an understanding of the lifestyles such consumers need. The plurality of approaches and attitudes that [...]
Working with Reach to bring cross-cultural research to Cisco
October 14, 2010 – 2:59 pm
STBY’s latest project involved working with partners from the Reach Network to compile a report detailing the benefits a cross-cultural research programme could bring to Cisco. Though aware of cross-cultural research in a general sense, Cisco wanted to know the specific business advantages designing for cultural differences could potentially bring. They asked STBY therefore to [...]
Testing Telekom’s Service Prototypes
October 10, 2010 – 11:28 am
One of the things we do here at STBY is provide long-term support for the development of new services. This often means conducting several projects for the same client, using our expertise in design research to help them ensure that what they develop is always in-tune with the people they’re developing for. The latest project [...]
STBY at the 2010 Service Design Conference, Berlin
September 21, 2010 – 4:34 pm
STBY are heading to Germany this October for the annual conference of the Service Design Network. On the first day Geke will present a keynote talk, and on the second Bas will host a workshop on design documentaries.
Visualisation Workshop at the Creative Company Conference
September 21, 2010 – 3:35 pm
Bas Raijmakers and Froukje Sleeswijk Visser held a workshop at the Creativity Company Conference in Haarlem, NL. The topic was the use of visualisation techniques during design research projects aimed at service innovation.
Creative Thinking
September 8, 2010 – 5:37 pm
For the recently submitted proposal for a new Dutch innovation programme demonstrating the added value of the creative thinking for business and economy, Geke van Dijk has written a contribution detailing the background, principles and process of Creative Thinking. The final text has been co-authored with Ruurd Priester from Lost Boys, and is included in [...]
Charging Up: Energy usage in households around the world
July 7, 2010 – 11:32 am
Article for Touchpoint 4, the journal of the international Service Design Network, by Geke van Dijk. ‘Charging Up’ is an international study of people’s practices and motivations in relation to everyday usage of energy in households. This study investigated the interest and willingness people have to review and potentially alter their daily routines in energy [...]