Reach is a network of highly skilled and experienced companies around the world with a deep expertise in design research. Our experience in both design and customer research enables us to seamlessly integrate our research activities in design and innovation processes. Working closely together, we offer our clients design-led customer research on a global scale. STBY is a founder partner of this network.
The work of Reach informs and inspires design and innovation processes by creating rich insights about customers. We use these insights to generate new ideas for products and services. Understanding customers’ needs and dreams, and how they are using products and services provides a crucial starting point for innovation.
See the Reach website for more information on our how we work and who we are: www.globaldesignresearch.com
Each partner in the network brings years of experience in research and consulting for large corporate clients. Our backgrounds include computer science, engineering, cultural studies, social science, interaction design, industrial design and product design. Over the years we have collaborated together in various settings.
Bas Raijmakers, STBY, London and Amsterdam
Daniel Szuc, Apogee, Hong Kong
Dan Soltzberg, Portigal Consulting, California
Geke van Dijk, STBY, London and Amsterdam
Giovanni Cannata, xdlab, Delhi and Milan
Indri Tulusan, Spur, Tokyo
Jo Wong, Apogee, Hong Kong
Kleber Puchaski, Feel the Future, Brasil
Laszlo Herczeg, Fuelfor, Barcelona
Lesh Parameswaran, Fuelfor, Barcelona
Rikke Ulk, antropologerne.com, Copenhagen
Steve Portigal, Portigal Consulting, California