STBY is proud contributor to the book ‘Service Design: Insights from nine practices’ that has recently been translated to English. This book is the result of a three year service innovation programme ‘Service Design in Practice’, funded by the Dutch Ministry of Economic Affairs, the municipality of Utrecht and the Utrecht province. The book was edited by academic researchers from TU Delft and Hogeschool Utrecht, who followed the proceedings of a series of case study projects. The various chapters provide an inspiring and instructive look behind the scenes of some of Service Design…
Design Transitions
A new book that features our work was recently launched: ‘Design Transitions’ by Joyce Yee, Emma Jefferies and Lauren Tan. This book presents a series of stories on how design is changing around the world. From small practices to vast corporations, the renowned to the lesser known: the authors collected the stories of people working at the fringes of the traditional disciplines of design. They have interviewed people in 12 countries around the world, who represent 3 different communities: design agencies, organisations embedding design, and design academics. STBY is one of…
Interview in l’Atelier
In answer to Bas’s presentation at the Internet of Things, L’Atelier, a technology and innovation tracking unit, interviewed us about our railway projects. The interview zoomed in to STBY’s latest railway project, research we recently completed for NS, testing two major service improvements on the Dutch railway system, resulting in a french article.
Belonging & Belongings: Design Research Through Visual Explorations
Together with Daijiro Mizuno from Keio University Japan, Geke van Dijk and Bas Raijmakers from STBY have co-authored a paper for the annual IASDR conference in Tokyo (International Association of Societies of Design Research). This paper describes the methodology and application of the artistic design research conducted for the Belonging & Belongings study. This ongoing experimental research programme across multiple cities (Tokyo, London, Amsterdam) has generated an abundance of visual explorations. A final publication is forthcoming. Daijiro Mizuno presents this paper …
Research and Method: International Overview from Italy
We’re proud to have STBY mentioned in an article along with other agencies in the lastest issue of the ‘Ottagono’ . The article reflects on how the some of the most prominent international design studios develop interactive tools for designing the intangible. The ‘Ottagono’ is a monthly bilingual magazine from Italy covering contemporary design and architecture around the world. In their latest issue the publication looked at topics ranging from education to housing to designing for public services, featuring us.
Don’t you design chairs anymore?
The first issue of the CRISP magazine ‘Don’t you design chairs anymore?’ was launched at the design review session on 24/04/13. It focuses on issues concerning the changing role of designers in strategy and looks at challenges involved in developing complex product-service-systems, like robots in healthcare. The issue features articles from Bas and Marie from STBY. The article by Marie discusses the use of early research results in a workshop for practice. Bas’s articles are about the changing space within which designers are working in response to the increase in complex strategic roles and the symbiotic collaborations between the academic world and design practice.
Service Design by Industrial Designers
In March 2013 this new book by Froukje Sleeswijk Visser was launched. It is a critical reflection on recent developments in service design, specifically on the consequences for the education of a new generation of designers. It features several case studies and reflections on the mindset, methods and skills of designers including those of STBY. In fact, STBY is happy to have helped co-write one of the key chapters on the Prototyping stage in the design practice. The full book is available at lulu.com
Service Design & Multichannel Customer Journeys
At the latest UX Hong Kong conference in February 2012, Geke van Dijk presented a talk on ‘Service Design: Co-production at the moment of thruth‘ and a workshop on ‘Multichannel Customer Journeys: Connecting the touch points‘. A selection of the slides can be downloaded here. If you were there: send us your feedback. We are always happy to hear!
Design Documentaries Workshop Presentation
At the UX Hong Kong conference 2012, Bas Raijmakers ran a workshop on design documentaries, working with 50 participants to explore some Golden Rules for using film in design research. This workshop was a third iteration of a workshop previously organized for EPIC (Ethnographic Practice in Industry Conference) 2010 in Tokyo and Service Design Global Conference 2010 in Berlin. The workshop format has been developed by several Reach partners together. Slides of the presentation at the start and some of the results can be viewed at the design documentaries blog that Bas keeps for STBY.
Innovation Models
In January a new book on Models for Service Innovation was published in The Netherlands by Van Duuren Media. The editors are Frank Kwakman en Ruud Smeulders. The title of the book is ‘Groot Innovatie Modellen Boek’, which literally translates to ‘Big Book of Innovation Models’. Geke van Dijk was invited to write 2 chapters, one on ‘Open Innovation’ and one on ‘Customer Journey Maps’. She also co-authored a third chapter on ‘The Innovation Funnel’, together with Ruud Smeulders. This book is only published in Dutch.
From Field Stories to Strategic Design
Based on their workshop at the service design conference in Paris in October 2012, Bas Raijmakers, Geke van Dijk from STBY and Katherine Gough from Nokia Design wrote a paper for the latest edition of Touchpoint 4-3 ‘Cultural Change by Service Design’, the magazine of the international Service Design Network. The paper, published in Service Design Network’s Touchpoint magazine, discusses practicing interpretation skills, storytelling and supporting design and business decisions with evidence and inspiration from everyday life.
Say yes to the mess!
Geke van Dijk wrote an article on Molblog (Dutch Marketing Magazine) on the benefits of design research for service innovation. ‘Say yes to the mess’ discusses how empathic research into everyday life generates insights that explain an often eclectic series of touchpoints between consumers and organisations, showing how consumers make their own choices on what service to use, where, when, how and from who. These choices may seem elusive to an individual service provider, but they often make perfect sense to a consumer, rooted in specific circumstances. (PDF, 479 Kb – Dutch)