Global explorations
Much of our work on international design research projects is in locations other than the UK and the Netherlands, where our offices are located. Supporting global…
STBY
Strategic Pilots
Design research offers organisations an experimental, open approach to strategy development. A pilot project is an effective way to start figuring out what an …
Training and coaching
We help clients learn about service design and design research in different ways, depending on the needs and context of the learners. These range from senior-level…
Imagining More Walkable Cities
What does ‘walkability’ mean? Exploring more walkable cities could help us envision streets that can be used and enjoyed by everyone. Much has been written about…
Plants, protein and plastic: sustainability in food
How do people perceive food in terms of health and sustainability? Where do they get their information about food from, and what do they do with it?
Stones and software: a design dilemma of smart wearables
The development of wearables is continuing apace. Established luxury and tech brands, newcomers, startups, have all begun creating serious offerings. Consumers…
Using service design to create an innovative working culture
STBY was asked to carry out service design research to support an initiative aimed at creating a more future-oriented, open and innovative working culture at the The National Institute for Sound and Vision.
36-hour Design Jam for the WDCD Climate Action Challenge
On May 23, What Design Can Do launched their Climate Action Challenge along with their partners the IKEA Foundation and the Autodesk Foundation. As research partner…
Streetlab – conflict of interest or celebration of diversity?
In the past year, we have immersed ourselves in the ways in which Amsterdam’s cyclists and pedestrians experience the streets. Our research was commissioned…
Learning from early masters of public life studies
I was recently involved in service design research to support an initiative that involved potential changes to the client’s staff’s way of working,…
The first 1000 days: design documentaries look through mothers’ eyes
How do mothers monitor the development of their child during its first one thousand days? To answer this broad research question for a multinational FMCG company,…
What Design Can Do For The Climate
How can designers tackle a problem as complex as climate change? That was the question we were faced with when we partnered with What Design Can Do to do the research…