Design Driven Business Innovation
For the third year in a row STBY partners with Amsterdam Business School in delivering its Professional Post-Graduate Course for Design Driven Business Innovation.…
STBY
Algorithms and personal taste
Determining what someone likes and satiating their everyday desires is a challenge that many content providers are now racing to tackle. From Netflix to Amazon,…
Future Society
From healthcare and social care to local public services and refugee support initiatives, much of STBY’s work has been devoted to supporting changes toward a more…
Intelligent Systems
Our work in the area of smart technology has evolved with ongoing trends and developments in the industry. As early as 2008 we were conducting research on emerging…
Sustainable Development
With sustainability now a top priority in today’s societies and for many organisations, STBY has been involved in many projects devoted to exploring ways in which…
International Reach
Through working on projects with an international scope for over a decade, we understand the importance of balancing efficiency and elegance with flexibility …
Agile Collaboration
We have always been strong in adapting our ways of working with clients and partners to develop more agile ways of working. Agility, to us, consists of key attributes:…
Embedded Innovation
As organisations work toward cultivating work environments that foster collaborative creation, we have encouraged research insights to be shared beyond product…
Longitudinal learning about behaviour change
When we need to explore behaviour change in our projects we opt for longitudinal studies, building on traditions in psychology and sociology. In a recent project,…
A glance into MyFutures
Imagine you are 80 years old. You think you are nearing the end of your life, so you wind down activities, and live day-to-day. Then you discover that you could live for another 50 years. Suddenly, you have to think about how you will fill that time. Do you feel anxious, or excited?
Update on WDCD Climate Action Challenge: The knowledge is there, and it’s time to share it
Many people feel helpless when it comes to climate change. The consequences are coming at us thick and fast, outstripping both scientific predictions and a lacklustre policy response. So it’s quite empowering to realise that we can make a difference with the knowledge that is already out there — if we start sharing it and connecting the right people together.
The ethnographic interview: preparing clients to be observers
It’s important to prepare client-observers who have no previous experience with these kinds of interviews, to let them know what to expect, and to avoid pitfalls that can diminish the quality of the research process and results. Here are some guidelines researchers can share and discuss beforehand in order to ensure the process is equally fruitful for researcher and observer.