Finding global common ground in telecoms
Do different people in different companies have the same conversations? Is the language people use influenced by context, culture, technology - or even a mixture of all three?
Creative conversations: returning to Heartlands
STBY recently returned to Heartlands, reprising our role as inclusive design consultants at this large-scale regeneration project in Cornwall.
Helping Novo Nordisk design for diabetes
STBY have recently completed a project with the Danish pharmaceutical company Novo Nordisk. We were asked to put a human face to four different types of patients …
Exploring creative leadership for THNK
To support the development of THNK, the Amsterdam School of Creative Leadership, we have been engaged during the past few weeks in exploring the most crucial dilemmas…
Exploring new service ventures
STBY recently worked on a series of projects focused upon a range of new services ventures currently in development for the consumer market. These were all new concepts…
Bringing cross-cultural research to Cisco with Reach
STBY’s latest project involved working with partners from the Reach Network to compile a report detailing the benefits a cross-cultural research programme…
Telecom firms use films to match customer needs
A major telecoms firm commissioned STBY to work together on a series of projects that enabled them to gradually align their research and development processes around principles of design research. The latest of these projects saw STBY prepare and facilitate a collaborative alignment workshop focused on the consumer solutions videos produced by STBY for the company in early 2010.
What do people want technology to look like?
What should a router look like? That was the question STBY were recently asked by Cisco...
Personal storytelling with video
STBY recently produced a series of films for a major telecoms firm, documenting the ‘solutions’ people improvise to a range of situations in their everyday lives. These films are to be used in the fims’s internal ideation and design processes, where they allow various departments to connect with the lives of consumers.