Making it Circular
Over the last two years, STBY has collaborated with global design NGO What Design Can Do (WDCD) to develop the ‘Make it Circular Challenge’. As the global research...
Evolving technology to fit public life
With bicycle parking facilities in the Netherlands expanding to hold thousands of bikes, rapid entrance and exit are crucial to avoid congestion and mishaps.
Guiding social and sustainable business decisions
Over the last few decades, a more socially-conscious and sustainably-minded society has been developing...
From user journey to prototype testing
Recently we carried out a series of 3 related projects for a client’s online communication that helped their design team move from explorative journey mapping to…
Future Focused Gen Z Co-Creation
Young people’s behaviour has become a driving force in influencing how brands shape the future of Product Service Systems (PSS). Gen Z is the first generation that…
Jointly re-inventing purpose
In this strategic pilot we collaborated with a Taskforce of about 100 associations of cultural and creative practitioners in the Netherlands (from photographers to musicians, designers, actors, artists, writers, and more)...
Addressing dilemmas around new smart tech
We regularly work on projects that explore new potential applications of smart tech. Usually there is already an explicit sense of potential, for enhanced convenience in people’s daily lives. But also...
Support for behaviour change interventions
Although many people in the Netherlands use a bike to get to work, do groceries or bring their children to school, there is still room for improvement...
Participatory redesign of public realm
The local council of Amsterdam Southeast set us the challenge of making an inventory of the parking situation in Reigersbos in participation with people from the neighbourhood...
Co-creating insights on the far future
Many of our projects start with: 'What do people think about the future of X?’ The challenge in this project was to explore the hopes and fears around uture mobility services.
Initiating a Circular Design Movement
Over the past year, we worked with WDCD and Circle Economy to develop the ‘Make it Circular’ Challenge. In it, designers, creators, entrepreneurs, innovators, artists...
Are You Listening?
Sometimes we are asked to work on relatively short sprint design research projects. On one such occasion, a client invited us to deliver an eight-week project examining a type of observed behaviour.