AI & Design Research
Since the breaking news of ChatGPT flooded all over the media, we have been watching this trend and where it might take us. Though it is totally exciting that machine…
Paulien Kreutzer
Making it Circular
Over the last two years, STBY has collaborated with global design NGO What Design Can Do (WDCD) to develop the ‘Make it Circular Challenge’. As the global research...
Jointly re-inventing purpose
In this strategic pilot we collaborated with a Taskforce of about 100 associations of cultural and creative practitioners in the Netherlands (from photographers to musicians, designers, actors, artists, writers, and more)...
Addressing dilemmas around new smart tech
We regularly work on projects that explore new potential applications of smart tech. Usually there is already an explicit sense of potential, for enhanced convenience in people’s daily lives. But also...
Support for behaviour change interventions
Although many people in the Netherlands use a bike to get to work, do groceries or bring their children to school, there is still room for improvement...
Participatory redesign of public realm
The local council of Amsterdam Southeast set us the challenge of making an inventory of the parking situation in Reigersbos in participation with people from the neighbourhood...
Co-creating insights on the far future
Many of our projects start with: 'What do people think about the future of X?’ The challenge in this project was to explore the hopes and fears around uture mobility services.