Design Driven Business Innovation

Following on the success in previous years, STBY again co-organised and co-lectured the third edition of this 8-week master course at the Business School of the …

Mutual benefits from minimal delays

Delays in train departures from stations are a nuisance to many, such as train travelers and staff working in trains and stations, but also others stuck in traffic…

Innovation Accelerator for teachers

We are proud to announce that the Innovation Accelerator toolkit aimed at teachers in primary, secondary and vocational education has just been launched.

Family Oriented Services

STBY has recently completed a design research project for an international communications company focusing on family oriented services.

Successful family oriented…

STBY at the Global AirRail conference in Oslo

STBY presented the case study of a 2013 project where the customer perspective served as the catalyst for innovation and cooperation in between two large transport companies in the Netherlands.

Working together with Google

STBY and Google have recently completed a 6 month collaboration. Together with a new product development team at Google, STBY conducted two design research projects.

The future is here – Wearable technology

STBY was commissioned by an international technology company to take a closer look into how people use current wearable technologies, in order to identify opportunities to deliver improved, differentiated, innovative and meaningful experiences in the future.