{"id":9164,"date":"2018-03-07T16:22:31","date_gmt":"2018-03-07T15:22:31","guid":{"rendered":"https:\/\/www.stby.eu\/?p=9164"},"modified":"2018-03-07T16:29:17","modified_gmt":"2018-03-07T15:29:17","slug":"international-reach","status":"publish","type":"post","link":"https:\/\/www.stby.eu\/wp_15\/2018\/03\/07\/international-reach\/","title":{"rendered":"International Reach"},"content":{"rendered":"<p class=\"p1\"><span class=\"s1\">Through working on projects with an international scope for over a decade, we understand the importance of balancing efficiency<b> <\/b>and elegance with flexibility and decentralisation when designing and delivering global products and services. As more and more organisations are catering for global audiences, the capability to recognise meaningful local differences and relevant global similarities is essential.<\/span><\/p>\n<p>Across many projects we have contributed to the development of global research and design practices as a response to organisations\u2019 need to understand where, how and why differences matter. This has resulted in the emergence of new organisational forms, roles, relationships and routines to ensure that global considerations are built in from the start of service design projects.<\/p>\n<p>Although still a relatively fledgling field, global research and design is fast moving, driven by a range of pioneering agencies, designers, and managers working on a global scale. STBY is proud to be one of them.<\/p>\n<p><strong>For further reading, take a look at these projects and publications:<\/strong><\/p>\n<p class=\"p1\"><span class=\"s1\"><a href=\"https:\/\/www.stby.eu\/2017\/05\/25\/the-first-1000-days-design-documentaries-look-through-mothers-eyes\/\">The first 1000 days: design documentaries look through mothers\u2019 eyes\u00a0<\/a><\/span><\/p>\n<p><a href=\"https:\/\/www.stby.eu\/2016\/07\/23\/ebay-local-understanding-and-global-design\/\">Global design with local understanding<\/a><\/p>\n<p class=\"p1\"><span class=\"s1\"><a href=\"https:\/\/www.stby.eu\/2014\/07\/24\/agile-design-research-global-product-launch\/\">Agile Design Research for Global Product Launch<\/a><br \/>\n<\/span><\/p>\n<p class=\"p1\"><a href=\"https:\/\/www.stby.eu\/2017\/08\/04\/pioneers-thoughts-global-design-research\/\"><span class=\"s1\">Pioneers: Thoughts on Global Design Research<\/span><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Through working on projects with an international scope for over a decade, we understand the importance of balancing efficiency and elegance with flexibility and decentralisation when designing and delivering global products and services. As more and more organisations are catering for global audiences, the capability to recognise meaningful local differences and relevant global similarities is &hellip; <a href=\"https:\/\/www.stby.eu\/wp_15\/2018\/03\/07\/international-reach\/\" class=\"more-link\">Continue reading <span class=\"screen-reader-text\">International Reach<\/span><\/a><\/p>\n","protected":false},"author":9,"featured_media":9165,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[4],"tags":[],"client-domain":[],"service-context":[],"methods-used":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>International Reach - ..STBY...<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.stby.eu\/wp_15\/2018\/03\/07\/international-reach\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"International Reach - ..STBY...\" \/>\n<meta property=\"og:description\" content=\"Through working on projects with an international scope for over a decade, we understand the importance of balancing efficiency and elegance with flexibility and decentralisation when designing and delivering global products and services. 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