{"id":4981,"date":"2014-06-25T09:42:15","date_gmt":"2014-06-25T08:42:15","guid":{"rendered":"https:\/\/www.stby.eu\/?p=4981"},"modified":"2014-08-12T17:00:11","modified_gmt":"2014-08-12T16:00:11","slug":"design-driven-business-innovation-2","status":"publish","type":"post","link":"https:\/\/www.stby.eu\/wp_15\/2014\/06\/25\/design-driven-business-innovation-2\/","title":{"rendered":"Design Driven Business Innovation"},"content":{"rendered":"

Following on last year’s success of the 8-week master course at the Business School of the University of Amsterdam, STBY’s Strategy Director Geke van Dijk was again involved as the co-organiser and co-lecturer for a second edition of this course in 2014.\u00a0<\/span><\/p>\n

Together with Dr. Wietze van der Aa, Geke supervised 40 international business and management students who are all keen to immerse themselves in a more Design-Driven and Human-Centered approach to Business Innovation.<\/p>\n

\"DDBI<\/a><\/p>\n

\u00a0From early February and late March 2014 the students followed an intensive programme of lectures and workshops, while working in small groups on a specific challenge set by Philips. The high paced and collaborative approach of the course is exceptional for university-based education. As this is what most of them will encounter in their careers after graduation, the course gives them a solid heads up.<\/p>\n

Among the key references for this course is the book ‘Designing for Growth’ by Jeanne Lietke & Tom Ogilvie. They introduce a useful 4-staged approach with well illustrated examples of 10 specific tools that can be used. The students can take inspiration from this, and also make use of a range of other references and toolkits.<\/p>\n

In addition to the group assignment, based on the challenge from Philips, the students also need to write an individual paper, based on a relevant selection of the associated literature.<\/p>\n

\"UvA<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Following on last year’s success of the 8-week master course at the Business School of the University of Amsterdam, STBY’s Strategy Director Geke van Dijk was again involved as the co-organiser and co-lecturer for a second edition of this course in 2014. <\/p>\n","protected":false},"author":9,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[5],"tags":[],"client-domain":[],"service-context":[],"methods-used":[],"yoast_head":"\nDesign Driven Business Innovation - ..STBY...<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.stby.eu\/wp_15\/2014\/06\/25\/design-driven-business-innovation-2\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Design Driven Business Innovation - ..STBY...\" \/>\n<meta property=\"og:description\" content=\"Following on last year's success of the 8-week master course at the Business School of the University of Amsterdam, STBY's Strategy Director Geke van Dijk was again involved as the co-organiser and co-lecturer for a second edition of this course in 2014.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.stby.eu\/wp_15\/2014\/06\/25\/design-driven-business-innovation-2\/\" \/>\n<meta property=\"og:site_name\" content=\"..STBY...\" \/>\n<meta property=\"article:published_time\" content=\"2014-06-25T08:42:15+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2014-08-12T16:00:11+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.stby.eu\/wp_15\/wp-content\/uploads\/2014\/07\/DDBI-2014-Philips-HTC-copy-2.jpg\" \/>\n<meta name=\"author\" content=\"STBY\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"STBY\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.stby.eu\/wp_15\/2014\/06\/25\/design-driven-business-innovation-2\/\",\"url\":\"https:\/\/www.stby.eu\/wp_15\/2014\/06\/25\/design-driven-business-innovation-2\/\",\"name\":\"Design Driven Business Innovation - 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