{"id":472,"date":"2007-12-09T22:01:00","date_gmt":"2007-12-09T21:01:00","guid":{"rendered":"https:\/\/www.stby.eu\/wp\/?p=472"},"modified":"2008-12-02T13:51:40","modified_gmt":"2008-12-02T12:51:40","slug":"consumer-centered-innovation","status":"publish","type":"post","link":"https:\/\/www.stby.eu\/wp_15\/2007\/12\/09\/consumer-centered-innovation\/","title":{"rendered":"Consumer-centered innovation"},"content":{"rendered":"<p>I just came across this quote in an article in Business Week. It pretty much sums op why the social research we do is so timely and useful to our clients.<\/p>\n<p>\u201a\u00c4\u00faThe customer replaces the direct competitor as the dominant reference point for strategy and innovation\u201a\u00c4\u00f9<\/p>\n<p>The article is written by Jeneanne Rae for <a href=\"http:\/\/www.businessweek.com\/innovate\/content\/dec2007\/id2007127_017956.htm?chan=search\">Business Week<\/a> on 7 December 2007<\/p>\n","protected":false},"excerpt":{"rendered":"<p>I just came across this quote in an article in Business Week. It pretty much sums op why the social research we do is so timely and useful to our clients. \u201a\u00c4\u00faThe customer replaces the direct competitor as the dominant reference point for strategy and innovation\u201a\u00c4\u00f9 The article is written by Jeneanne Rae for Business &hellip; <a href=\"https:\/\/www.stby.eu\/wp_15\/2007\/12\/09\/consumer-centered-innovation\/\" class=\"more-link\">Continue reading <span class=\"screen-reader-text\">Consumer-centered innovation<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[5],"tags":[],"client-domain":[],"service-context":[],"methods-used":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Consumer-centered innovation - ..STBY...<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.stby.eu\/wp_15\/2007\/12\/09\/consumer-centered-innovation\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Consumer-centered innovation - ..STBY...\" \/>\n<meta property=\"og:description\" content=\"I just came across this quote in an article in Business Week. It pretty much sums op why the social research we do is so timely and useful to our clients. \u201a\u00c4\u00faThe customer replaces the direct competitor as the dominant reference point for strategy and innovation\u201a\u00c4\u00f9 The article is written by Jeneanne Rae for Business &hellip; Continue reading Consumer-centered innovation\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.stby.eu\/wp_15\/2007\/12\/09\/consumer-centered-innovation\/\" \/>\n<meta property=\"og:site_name\" content=\"..STBY...\" \/>\n<meta property=\"article:published_time\" content=\"2007-12-09T21:01:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2008-12-02T12:51:40+00:00\" \/>\n<meta name=\"author\" content=\"Geke\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Geke\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.stby.eu\/wp_15\/2007\/12\/09\/consumer-centered-innovation\/\",\"url\":\"https:\/\/www.stby.eu\/wp_15\/2007\/12\/09\/consumer-centered-innovation\/\",\"name\":\"Consumer-centered innovation - ..STBY...\",\"isPartOf\":{\"@id\":\"https:\/\/www.stby.eu\/wp_15\/#website\"},\"datePublished\":\"2007-12-09T21:01:00+00:00\",\"dateModified\":\"2008-12-02T12:51:40+00:00\",\"author\":{\"@id\":\"https:\/\/www.stby.eu\/wp_15\/#\/schema\/person\/0c89cc6d2733d7d218f8f76c95058ec1\"},\"breadcrumb\":{\"@id\":\"https:\/\/www.stby.eu\/wp_15\/2007\/12\/09\/consumer-centered-innovation\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.stby.eu\/wp_15\/2007\/12\/09\/consumer-centered-innovation\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.stby.eu\/wp_15\/2007\/12\/09\/consumer-centered-innovation\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.stby.eu\/wp_15\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Consumer-centered innovation\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.stby.eu\/wp_15\/#website\",\"url\":\"https:\/\/www.stby.eu\/wp_15\/\",\"name\":\"..STBY...\",\"description\":\"Design Research for meaningful change\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.stby.eu\/wp_15\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.stby.eu\/wp_15\/#\/schema\/person\/0c89cc6d2733d7d218f8f76c95058ec1\",\"name\":\"Geke\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/www.stby.eu\/wp_15\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/66e40032d514085f4ba17859b3192d7c?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/66e40032d514085f4ba17859b3192d7c?s=96&d=mm&r=g\",\"caption\":\"Geke\"},\"url\":\"https:\/\/www.stby.eu\/wp_15\/author\/geke\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Consumer-centered innovation - ..STBY...","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.stby.eu\/wp_15\/2007\/12\/09\/consumer-centered-innovation\/","og_locale":"en_GB","og_type":"article","og_title":"Consumer-centered innovation - ..STBY...","og_description":"I just came across this quote in an article in Business Week. 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