Both Geke and Bas will present at the Amsterdam based bi-annual conference on the practice and business of user experience. On 25 September Bas will host a workshop on ‘Visual storytelling to inform design’. On 26 September Geke will give a talk about on’Networked collaborations in international UX research’.<\/p>\n
More information on both sessions:<\/p>\n
Visual storytelling to inform design – Bas Raijmakers<\/strong> Participants should bring a simple camera to record digital video. A phone or photo camera with video function is fine. If you have a cable to connect your phone to a computer or projector that might be good to have too.<\/p>\n Networked collaborations in international UX research – Geke van Dijk<\/strong> A contemporary way to conduct this kind of international innovation research is to collaborate with local partners who possess a good understanding of the international scope and strategic interests of international clients, and are also firmly rooted in local culture and language. There are many online tools available that make such collaboration possible. It is relatively easy to operate as a network of independent parties sharing a wealth of materials, ideas and experience. However, using such tools does not necessarily guarantee effective and successful collaboration. It requires a serious investment in developing shared routines, building mutual trust, and being liberal towards one another. Equally important is the development of a shared methodology that enables smooth and efficient teamwork despite tight timelines and budgets.<\/p>\n
\nHow to learn about the people and situations you will be designing for, right at the start of your project? STBY use a range of visual methods to collect and create these stories. In particular the use of film during fieldwork, insight generation and communication of design research results is very powerful. Film does not necessarily need to be very time consuming and\/or expensive, as long as it is well planned and ‘scripted’. This workshop will include hands on exercises with simple methods to use video to learn about the people and situations you are designing for, in agile and participatory ways.<\/p>\n
\nService innovation is inspiring a growing demand in exploratory research on the habits, preferences and needs of consumers in various countries, markets and culture. Large international corporations and organisations are increasingly expressing interest in learning more from their customers, and feeding back these insights into their innovation strategies. This brings the challenge of maintaining the right balance between establishing insights that are valid on an international scale, and remaining open and sensitive to local differences.<\/p>\n