{"id":3406,"date":"2011-07-05T13:27:27","date_gmt":"2011-07-05T12:27:27","guid":{"rendered":"https:\/\/www.stby.eu\/?p=3406"},"modified":"2015-08-04T11:08:58","modified_gmt":"2015-08-04T09:08:58","slug":"investigating-written-communication-working-with-reach-and-telecoms-to-find-global-common-ground","status":"publish","type":"post","link":"https:\/\/www.stby.eu\/wp_15\/2011\/07\/05\/investigating-written-communication-working-with-reach-and-telecoms-to-find-global-common-ground\/","title":{"rendered":"Finding global common ground in telecoms"},"content":{"rendered":"<p>Do different people in different companies have the same conversations? Is the language people use influenced by context, culture, technology &#8211; or even all three? That\u2019s what STBY have recently been trying to determine in a major project conducted for a multinational telecoms firm. Working with our Chinese and Spanish partners from the <a href=\"http:\/\/www.globaldesignresearch.com\/\" target=\"_blank\">Reach Network<\/a>, we designed a study that analysed how the cultures people live in can influence the type of language they use.<\/p>\n<p>Working on such a broad topic was a challenge in itself &#8211; as indeed was conducting a simultaneous study in 3 separate timezones &#8211; but one of the benefits of the Reach Network is how quickly these projects can be up-and- running; both planning and preparations benefit greatly from the network company approach.<\/p>\n<p>The first step in this case was to create a matrix of existing knowledge, developing a framework of relevant issues from a wide range of literature (in 3 different languages no less). This was then further focused on the topic at hand via a series of in-depth expert interviews. We spoke to a range of leading academics, journalists, and designers in order to build our own analytical framework that was capable of refining a hugely complex issue into a series of hypotheses. These initially helped shaped an interview script, before they were subsequently used as a \u2018lens\u2019 to provide differing perspectives on the research data gathered.<\/p>\n<p><a href=\"https:\/\/www.stby.eu\/wp_15\/wp-content\/uploads\/2011\/07\/P1170388.jpg\"><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-medium wp-image-3408\" title=\"P1170388\" src=\"https:\/\/www.stby.eu\/wp_15\/wp-content\/uploads\/2011\/07\/P1170388-550x412.jpg\" alt=\"\" width=\"550\" height=\"412\" \/><\/a><\/p>\n<p>Once developed, we then applied this framework to a series of in-depth ethnographic immersions. Going out into the field in London, Barcelona, and Shanghai, we conducted a series of intensive interviews with a wide range of different people. This generated an incredibly rich amount of data, which our framework helped shape into a workable format; namely, a series of wall-sized \u2018conversation maps\u2019 that were used for a collaborative workshop in London. These maps allowed all the partners to work with the client on the data that had been gathered, displaying a series of conversations organised around the insights that emerged when the framework was applied.<\/p>\n<p>This complex, multi-phase project proved how design research techniques can be applied to all kinds of issues, from concrete to abstract, helping in this instance to maintain a grip on the broad topic of communication. It also proved how the network-company approach adopted by Reach can allow such projects to maintain a global focus, incorporating cross-cultural differences (and universal similarities) into the earliest possible stages of a design process.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Do different people in different companies have the same conversations? Is the language people use influenced by context, culture, technology &#8211; or even a mixture of all three? <\/p>\n","protected":false},"author":9,"featured_media":3407,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[6],"tags":[29,52,85],"client-domain":[137],"service-context":[115],"methods-used":[111,147,117,123],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Finding global common ground in telecoms - ..STBY...<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.stby.eu\/wp_15\/2011\/07\/05\/investigating-written-communication-working-with-reach-and-telecoms-to-find-global-common-ground\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Finding global common ground in telecoms - ..STBY...\" \/>\n<meta property=\"og:description\" content=\"Do different people in different companies have the same conversations? 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