{"id":3253,"date":"2011-02-10T10:16:56","date_gmt":"2011-02-10T09:16:56","guid":{"rendered":"https:\/\/www.stby.eu\/?p=3253"},"modified":"2018-03-14T09:10:07","modified_gmt":"2018-03-14T08:10:07","slug":"visionary-and-curious-exploring-creative-leadership-for-thnk","status":"publish","type":"post","link":"https:\/\/www.stby.eu\/wp_15\/2011\/02\/10\/visionary-and-curious-exploring-creative-leadership-for-thnk\/","title":{"rendered":"Exploring creative leadership for THNK"},"content":{"rendered":"<p>To support the development of <a href=\"https:\/\/www.thnk.org\/\" target=\"_blank\" rel=\"noopener\">THNK, the Amsterdam School of Creative Leadership<\/a>, we have been engaged during the past few weeks in exploring the most crucial dilemmas in the marketing, educational programme and online ecosystem &#8211; all issues the development team of THNK will have to deal with. As the new programme expects to attract people from all over the world, STBY immersed themselves in a series of remote interviews with people fitting the profile of (upcoming) creative leaders. And what a joy this was. The conversations were full-on, opinionated and visionary &#8211; whilst still remaining curious and open-minded at the same time.<\/p>\n<p>To provide for informative as well as inspiring research outputs, we worked with a probe package (sent out to the participants in advance of the interviews) and with a large scale insight map annotating the stages of the decision making process from the perspectives of the various target audiences involved.<\/p>\n<p>A broad range of useful insights have been derived from this first exploratory study &#8211; later in the development process more in-depth studies focusing on specific aspects may follow. The collaboration between the various parties involved has also been quite special. In the true spirit of iterative co-creation we regularly got together in workshops, where we exchanged our concurrent insights, ideas and early concepts. Apart from THNK and STBY, <a href=\"http:\/\/www.lava.nl\/english\" target=\"_blank\" rel=\"noopener\">Lava<\/a> is working on the brand identity and visual style, with <a href=\"http:\/\/lbi.lostboys.nl\/\" target=\"_blank\" rel=\"noopener\">LBi Lost Boys<\/a> developing the next release of the online platform. All very experienced and knowledgable experts in their fields, and all a real pleasure to work with.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>To support the development of THNK, the Amsterdam School of Creative Leadership, we have been engaged during the past few weeks in exploring the most crucial dilemmas in the marketing, educational programme and online ecosystem &#8211; all issues the development team of THNK will have to deal with. As the new programme expects to attract &hellip; <a href=\"https:\/\/www.stby.eu\/wp_15\/2011\/02\/10\/visionary-and-curious-exploring-creative-leadership-for-thnk\/\" class=\"more-link\">Continue reading <span class=\"screen-reader-text\">Exploring creative leadership for THNK<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":3254,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[6],"tags":[29,38,47,63,67,104],"client-domain":[],"service-context":[],"methods-used":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Exploring creative leadership for THNK - ..STBY...<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.stby.eu\/wp_15\/2011\/02\/10\/visionary-and-curious-exploring-creative-leadership-for-thnk\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Exploring creative leadership for THNK - ..STBY...\" \/>\n<meta property=\"og:description\" content=\"To support the development of THNK, the Amsterdam School of Creative Leadership, we have been engaged during the past few weeks in exploring the most crucial dilemmas in the marketing, educational programme and online ecosystem &#8211; all issues the development team of THNK will have to deal with. As the new programme expects to attract &hellip; Continue reading Exploring creative leadership for THNK\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.stby.eu\/wp_15\/2011\/02\/10\/visionary-and-curious-exploring-creative-leadership-for-thnk\/\" \/>\n<meta property=\"og:site_name\" content=\"..STBY...\" \/>\n<meta property=\"article:published_time\" content=\"2011-02-10T09:16:56+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2018-03-14T08:10:07+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.stby.eu\/wp_15\/wp-content\/uploads\/2011\/02\/THNK_workshop.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1004\" \/>\n\t<meta property=\"og:image:height\" content=\"753\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Geke\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Geke\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.stby.eu\/wp_15\/2011\/02\/10\/visionary-and-curious-exploring-creative-leadership-for-thnk\/\",\"url\":\"https:\/\/www.stby.eu\/wp_15\/2011\/02\/10\/visionary-and-curious-exploring-creative-leadership-for-thnk\/\",\"name\":\"Exploring creative leadership for THNK - ..STBY...\",\"isPartOf\":{\"@id\":\"https:\/\/www.stby.eu\/wp_15\/#website\"},\"datePublished\":\"2011-02-10T09:16:56+00:00\",\"dateModified\":\"2018-03-14T08:10:07+00:00\",\"author\":{\"@id\":\"https:\/\/www.stby.eu\/wp_15\/#\/schema\/person\/0c89cc6d2733d7d218f8f76c95058ec1\"},\"breadcrumb\":{\"@id\":\"https:\/\/www.stby.eu\/wp_15\/2011\/02\/10\/visionary-and-curious-exploring-creative-leadership-for-thnk\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.stby.eu\/wp_15\/2011\/02\/10\/visionary-and-curious-exploring-creative-leadership-for-thnk\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.stby.eu\/wp_15\/2011\/02\/10\/visionary-and-curious-exploring-creative-leadership-for-thnk\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.stby.eu\/wp_15\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Exploring creative leadership for THNK\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.stby.eu\/wp_15\/#website\",\"url\":\"https:\/\/www.stby.eu\/wp_15\/\",\"name\":\"..STBY...\",\"description\":\"Design Research for meaningful change\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.stby.eu\/wp_15\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.stby.eu\/wp_15\/#\/schema\/person\/0c89cc6d2733d7d218f8f76c95058ec1\",\"name\":\"Geke\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/www.stby.eu\/wp_15\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/66e40032d514085f4ba17859b3192d7c?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/66e40032d514085f4ba17859b3192d7c?s=96&d=mm&r=g\",\"caption\":\"Geke\"},\"url\":\"https:\/\/www.stby.eu\/wp_15\/author\/geke\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Exploring creative leadership for THNK - ..STBY...","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.stby.eu\/wp_15\/2011\/02\/10\/visionary-and-curious-exploring-creative-leadership-for-thnk\/","og_locale":"en_GB","og_type":"article","og_title":"Exploring creative leadership for THNK - ..STBY...","og_description":"To support the development of THNK, the Amsterdam School of Creative Leadership, we have been engaged during the past few weeks in exploring the most crucial dilemmas in the marketing, educational programme and online ecosystem &#8211; all issues the development team of THNK will have to deal with. 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