{"id":3041,"date":"2010-11-05T11:46:23","date_gmt":"2010-11-05T10:46:23","guid":{"rendered":"https:\/\/www.stby.eu\/?p=3041"},"modified":"2011-01-31T12:46:38","modified_gmt":"2011-01-31T11:46:38","slug":"new-service-design-book-with-a-stby-discount","status":"publish","type":"post","link":"https:\/\/www.stby.eu\/wp_15\/2010\/11\/05\/new-service-design-book-with-a-stby-discount\/","title":{"rendered":"New Service Design Book &#8211; With a Pre-Order Discount"},"content":{"rendered":"<p><a href=\"https:\/\/www.stby.eu\/wp_15\/wp-content\/uploads\/2010\/11\/Bookpage-.jpeg\"><\/a><a href=\"https:\/\/www.stby.eu\/wp_15\/wp-content\/uploads\/2010\/11\/Bookpicture.jpg\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-thumbnail wp-image-3047\" title=\"Bookpicture\" src=\"https:\/\/www.stby.eu\/wp_15\/wp-content\/uploads\/2010\/11\/Bookpicture-350x237.jpg\" alt=\"\" width=\"350\" height=\"237\" \/><\/a><\/p>\n<p><a href=\"https:\/\/www.stby.eu\/wp_15\/wp-content\/uploads\/2010\/11\/Bookpicture.jpg\"><\/a>STBY recently contributed a chapter to a brand new book on service design: <em>This is Service Design Thinking. <\/em>In the spirit of service design, the book is a truly collaborative effort &#8211; 23 international authours came together to try and describe and illustrate this rapidly emerging field. 3 of these authours were from STBY; Bas, Geke and Luke put together a &#8216;toolbox&#8217; chapter, describing when, how, and why you should use 25 of the most popular tools being used by service designers in the field today. In addition, Geke&#8217;s chapter on ethnography is one of 5 such chapters that examine how the various fields involved in service design come together.<\/p>\n<p>In addition to this the book also contains a general introduction to the field based around 5 general principles, a step-by-step description of the typical process involved in a service design project, and a series of case studies examining success stories from out in the field.<\/p>\n<p>The book&#8217;s a great introduction to the field for beginners and students alike, and is set to be release this December. Pre-order now and you can receive a discount of 30% on the sale price of 45 Euros. Simply enter the code 10SD3011 when ordering from <a href=\"http:\/\/www.bispublishers.nl\/bookpage.php?id=179#\">the publishers homepage<\/a>.<\/p>\n<p>And don&#8217;t forget to tell us what you think of the chapter!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>STBY recently contributed a chapter to a brand new book on service design &#8211; and can offer a pre-order discount for anybody wanting to reserve a copy!<\/p>\n","protected":false},"author":9,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[5],"tags":[36,87],"client-domain":[],"service-context":[],"methods-used":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>New Service Design Book - With a Pre-Order Discount - ..STBY...<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.stby.eu\/wp_15\/2010\/11\/05\/new-service-design-book-with-a-stby-discount\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"New Service Design Book - With a Pre-Order Discount - ..STBY...\" \/>\n<meta property=\"og:description\" content=\"STBY recently contributed a chapter to a brand new book on service design - and can offer a pre-order discount for anybody wanting to reserve a copy!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.stby.eu\/wp_15\/2010\/11\/05\/new-service-design-book-with-a-stby-discount\/\" \/>\n<meta property=\"og:site_name\" content=\"..STBY...\" \/>\n<meta property=\"article:published_time\" content=\"2010-11-05T10:46:23+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2011-01-31T11:46:38+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.stby.eu\/wp_15\/wp-content\/uploads\/2010\/11\/Bookpicture-350x237.jpg\" \/>\n<meta name=\"author\" content=\"STBY\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"STBY\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.stby.eu\/wp_15\/2010\/11\/05\/new-service-design-book-with-a-stby-discount\/\",\"url\":\"https:\/\/www.stby.eu\/wp_15\/2010\/11\/05\/new-service-design-book-with-a-stby-discount\/\",\"name\":\"New Service Design Book - With a Pre-Order Discount - ..STBY...\",\"isPartOf\":{\"@id\":\"https:\/\/www.stby.eu\/wp_15\/#website\"},\"datePublished\":\"2010-11-05T10:46:23+00:00\",\"dateModified\":\"2011-01-31T11:46:38+00:00\",\"author\":{\"@id\":\"https:\/\/www.stby.eu\/wp_15\/#\/schema\/person\/50e6ec0573d55583962513a01d74ec2b\"},\"breadcrumb\":{\"@id\":\"https:\/\/www.stby.eu\/wp_15\/2010\/11\/05\/new-service-design-book-with-a-stby-discount\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.stby.eu\/wp_15\/2010\/11\/05\/new-service-design-book-with-a-stby-discount\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.stby.eu\/wp_15\/2010\/11\/05\/new-service-design-book-with-a-stby-discount\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.stby.eu\/wp_15\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"New Service Design Book &#8211; 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