{"id":2921,"date":"2010-10-14T14:59:15","date_gmt":"2010-10-14T13:59:15","guid":{"rendered":"https:\/\/www.stby.eu\/?p=2921"},"modified":"2015-08-04T11:13:30","modified_gmt":"2015-08-04T09:13:30","slug":"working-with-reach-to-bring-cross-cultural-research-to-cisco","status":"publish","type":"post","link":"https:\/\/www.stby.eu\/wp_15\/2010\/10\/14\/working-with-reach-to-bring-cross-cultural-research-to-cisco\/","title":{"rendered":"Bringing cross-cultural research to Cisco with Reach"},"content":{"rendered":"
\n

\"\"<\/a><\/p>\n

STBY’s latest project involved working with partners from the Reach Network<\/a> to compile a report detailing the benefits a cross-cultural research programme could bring to Cisco. Though aware of cross-cultural research in a general sense, Cisco wanted to know the specific business advantages designing for cultural differences could potentially bring. They asked STBY therefore to work with the Reach reports in compiling a report that would detail exactly what they stood to gain, as well as serving as a general introduction to how cultural differences can influence seemingly ‘universal’ products.<\/p>\n

This report consisted of a number of compelling case studies that detailed the problems and opportunities encountered by companies already conducting cross-cultural research. Each of these were in turn related to a specific area of Cisco’s business operations. It\u00a0drew on the personal experience of several Reach partners, providing in-depth analysis of programs undertaken by HP, Philips, General Electric, and Nokia, in territories from North America, Europe, Asia and Africa.<\/p>\n

By liaising with members of Cisco’s User Experience Team in San Francisco, STBY were able to tailor the report around their needs. This meant that their final submission was not just a compelling presentation, but also a standalone document that could be circulated internally, allowing the case for cross-cultural research to be made to almost\u00a0anyone working at Cisco.<\/p>\n

If you’d like to hear more about this report, or even learn about how STBY could produce something similar for your own company, then drop Bas a line at bas@stby.eu.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

STBY’s latest project involved working with partners from the Reach Network to compile a report detailing the benefits a cross-cultural research programme could bring to Cisco. Though aware of cross-cultural research in a general sense, Cisco wanted to know the specific business advantages designing for cultural differences could potentially bring. They asked STBY therefore to … Continue reading Bringing cross-cultural research to Cisco with Reach<\/span><\/a><\/p>\n","protected":false},"author":9,"featured_media":6342,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[6],"tags":[28,34,45,47,75,86],"client-domain":[112],"service-context":[109,115],"methods-used":[110,147],"yoast_head":"\nBringing cross-cultural research to Cisco with Reach - ..STBY...<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.stby.eu\/wp_15\/2010\/10\/14\/working-with-reach-to-bring-cross-cultural-research-to-cisco\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Bringing cross-cultural research to Cisco with Reach - ..STBY...\" \/>\n<meta property=\"og:description\" content=\"STBY’s latest project involved working with partners from the Reach Network to compile a report detailing the benefits a cross-cultural research programme could bring to Cisco. 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