{"id":1450,"date":"2009-04-23T16:30:56","date_gmt":"2009-04-23T15:30:56","guid":{"rendered":"https:\/\/www.stby.eu\/?p=1450"},"modified":"2015-07-28T12:55:20","modified_gmt":"2015-07-28T10:55:20","slug":"service-design-for-utilities","status":"publish","type":"post","link":"https:\/\/www.stby.eu\/wp_15\/2009\/04\/23\/service-design-for-utilities\/","title":{"rendered":"Service design for utilities"},"content":{"rendered":"<p>In close collaboration with the Design Council we worked on a service design scoping study for a water company. Our task in this multi-stranded project was to generate consumer insights that could lead to the identification of strategic opportunities for improved and innovative services.<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-medium wp-image-1453\" title=\"Perception of water usage\" src=\"https:\/\/www.stby.eu\/wp_15\/wp-content\/uploads\/2009\/04\/drawing-550x366.jpg\" alt=\"Perception of water usage\" width=\"550\" height=\"366\" \/><\/p>\n<p>We visited a mixed group of people in their homes and asked them to share their thoughts on their water usage with us. In these conversations we touched on a wide range of issues, from costs and health to education and environment.<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-medium wp-image-1452\" title=\"Water usage for consumption\" src=\"https:\/\/www.stby.eu\/wp_15\/wp-content\/uploads\/2009\/04\/kettle-550x366.jpg\" alt=\"Water usage for consumption\" width=\"550\" height=\"366\" \/><\/p>\n<p>We filmed all the interviews and asked people to show us the places in their homes that are most related to their water usage. Substantial parts of the interviews were therefore done in bathrooms, kitchens, utility rooms and coal cellars. These recordings offer a lively and contextual illustration of peoples&#8217; daily practices and perception of their water usage.<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-medium wp-image-1451\" title=\"Water usage for washing\" src=\"https:\/\/www.stby.eu\/wp_15\/wp-content\/uploads\/2009\/04\/washing-machine-550x825.jpg\" alt=\"Water usage for washing\" width=\"550\" height=\"825\" \/><\/p>\n<p>Overall it struck us that most people seemed to be fairly concerned about their water usage. Many of them expressed a wish to be better able to understand and monitor their personal usage. They would welcome services that can help them do this in an easy and accessible way.<\/p>\n<p>As a result of the consumer research we identified a series of opportunities for further exploration in more detailed service design projects. Together with the Design Council team we discussed the insights from the consumer research in a workshop with the utility company. We also assembled a video library with of a large collection of tagged clips for future reference by the design teams.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In close collaboration with the Design Council we worked on a service design scoping study for a water company. Our task in this multi-stranded project was to generate consumer insights that could lead to the identification of strategic opportunities for improved and innovative services.<\/p>\n","protected":false},"author":2,"featured_media":1451,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[6],"tags":[47,52,63,87],"client-domain":[139],"service-context":[136],"methods-used":[123,127,143],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Service design for utilities - ..STBY...<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.stby.eu\/wp_15\/2009\/04\/23\/service-design-for-utilities\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Service design for utilities - ..STBY...\" \/>\n<meta property=\"og:description\" content=\"In close collaboration with the Design Council we worked on a service design scoping study for a water company. Our task in this multi-stranded project was to generate consumer insights that could lead to the identification of strategic opportunities for improved and innovative services.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.stby.eu\/wp_15\/2009\/04\/23\/service-design-for-utilities\/\" \/>\n<meta property=\"og:site_name\" content=\"..STBY...\" \/>\n<meta property=\"article:published_time\" content=\"2009-04-23T15:30:56+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2015-07-28T10:55:20+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.stby.eu\/wp_15\/wp-content\/uploads\/2009\/04\/washing-machine.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2592\" \/>\n\t<meta property=\"og:image:height\" content=\"3888\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Geke\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Geke\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.stby.eu\/wp_15\/2009\/04\/23\/service-design-for-utilities\/\",\"url\":\"https:\/\/www.stby.eu\/wp_15\/2009\/04\/23\/service-design-for-utilities\/\",\"name\":\"Service design for utilities - ..STBY...\",\"isPartOf\":{\"@id\":\"https:\/\/www.stby.eu\/wp_15\/#website\"},\"datePublished\":\"2009-04-23T15:30:56+00:00\",\"dateModified\":\"2015-07-28T10:55:20+00:00\",\"author\":{\"@id\":\"https:\/\/www.stby.eu\/wp_15\/#\/schema\/person\/0c89cc6d2733d7d218f8f76c95058ec1\"},\"breadcrumb\":{\"@id\":\"https:\/\/www.stby.eu\/wp_15\/2009\/04\/23\/service-design-for-utilities\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.stby.eu\/wp_15\/2009\/04\/23\/service-design-for-utilities\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.stby.eu\/wp_15\/2009\/04\/23\/service-design-for-utilities\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.stby.eu\/wp_15\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Service design for utilities\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.stby.eu\/wp_15\/#website\",\"url\":\"https:\/\/www.stby.eu\/wp_15\/\",\"name\":\"..STBY...\",\"description\":\"Design Research for meaningful change\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.stby.eu\/wp_15\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.stby.eu\/wp_15\/#\/schema\/person\/0c89cc6d2733d7d218f8f76c95058ec1\",\"name\":\"Geke\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/www.stby.eu\/wp_15\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/66e40032d514085f4ba17859b3192d7c?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/66e40032d514085f4ba17859b3192d7c?s=96&d=mm&r=g\",\"caption\":\"Geke\"},\"url\":\"https:\/\/www.stby.eu\/wp_15\/author\/geke\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Service design for utilities - ..STBY...","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.stby.eu\/wp_15\/2009\/04\/23\/service-design-for-utilities\/","og_locale":"en_GB","og_type":"article","og_title":"Service design for utilities - ..STBY...","og_description":"In close collaboration with the Design Council we worked on a service design scoping study for a water company. 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