Tag Archives: presentation

Exchange about state of the art service innovation

We were honoured to welcome a delegation of Japanese business visitors to our office in Amsterdam. They were interested to learn more about our pioneering work as design researchers for service innovation. We shared our vision on the current state of the art in the field, as well as some emerging trends we observe in the context of our work.

Agri Meets Design: Usage of plant protection treatments

At the invitation of the Dutch Ministry of Economic Affairs, the STBY team has immersed themselves in the information exchange between the government and the market on plant protection. Over the past few months the experiences of farmers and other stakeholders have been investigated, and suggestions for the improvement of identified bottlenecks were made.

Workshop Tour in Japan

2013 started off with an exciting series of workshops and presentations in Japan. STBY was invited to work with two universities in Tokyo and one of the largest national IT companies.

Keynote presentations at conferences

Over the past months STBY has been invited to give keynote presentations at various seminars and conferences. These talks are usually a mix of current reflections on our fast changing field of work and illustrations from projects we recently worked on. One of the questions we often get from event organisers when they invite us is to give their audience some pointers in getting their heads around the rather confusing terminology of Service Design, Service Innovation, Design Research, Design Thinking, User Experience Design and Product Service Systems.

Design Research – thinking through making

Bas Raijmakers gave a presentation on Design Research – thinking through making at UX Hong Kong 2012, the gathering for primarily Asian practitioners of UX design organized by our Reach-partner Apogee. The version offered here is a stripped down version without films and with low resolution images to not reveal details of our participants and clients.

Service Design & Multichannel Customer Journeys

At the latest UX Hong Kong conference in February 2012, Geke van Dijk presented a talk on ‘Service Design: Co-production at the moment of thruth‘ and a workshop on ‘Multichannel Customer Journeys: Connecting the touch points‘. A selection of the slides can be downloaded here. If you were there: send us your feedback. We are always happy to hear!

Design Research talk at Q Festival

What makes Design Research different from most traditional qualitative research? What are the most important characteristics in terms of focus, process, materials and output?

Presentation at Service Innovation conference

On 2 November Geke van Dijk will be co-presenting with Walter Bakker from DUO at the annual Service Innovation conference in Almere (The Netherlands).

Working with Reach to bring cross-cultural research to Cisco

STBY’s latest project involved working with partners from the Reach Network to compile a report detailing the benefits a cross-cultural research programme could bring to Cisco. Though aware of cross-cultural research in a general sense, Cisco wanted to know the specific business advantages designing for cultural differences could potentially bring. They asked STBY therefore to work with the Reach reports in compiling a report that would detail exactly what they stood to gain, as well as serving as a general introduction to how cultural differences can influence seemingly ‘universal’ products. This report consisted of a number of compelling case studies […]

STBY at the 2010 Service Design Conference, Berlin

STBY are heading to Germany this October for the annual conference of the Service Design Network. On the first day Geke will present a keynote talk, and on the second Bas will host a workshop on design documentaries.