Tag Archives: innovation

DIY toolkit – 1 year old

The DIY toolkit we created with Nesta and Quicksand last year has just passed its first birthday. And what a year it was! Since its launch the website has had 350.000 visits, from all over the globe (200 different countries). And 40.000 tools were downloaded. Every person who completed thequestionnaire about their usage of the toolkit said that they feel more effective as a result. That is a compliment we are very happy to take.

Design Driven Business Innovation

Following on the success in previous years, STBY again co-organised and co-lectured the third edition of this 8-week master course at the Business School of the University of Amsterdam. Together with Dr. Wietze van der Aa, we supervised 35 international business and management students who are all keen to immerse themselves in a more Design-Driven and Human-Centered approach to Business Innovation.

Innovation Accelerator launched!

We are proud to announce that the Innovation Accelerator toolkit aimed at teachers in primary, secondary and vocational education has just been launched.

Exchange about state of the art service innovation

We were honoured to welcome a delegation of Japanese business visitors to our office in Amsterdam. They were interested to learn more about our pioneering work as design researchers for service innovation. We shared our vision on the current state of the art in the field, as well as some emerging trends we observe in the context of our work.

Quicksand Celebrates 10 Years

Our REACH partners Quicksand are celebrating their 10 year anniversary, and we wanted to congratulate them on these years of remarkable design research work and innovative projects. Their projects, such as Project Sammaan, tackle complex issues like sanitation systems in India’s urban slums, and approach them with an innovative lens using design research methods.

Launching the Inclusive Technology Prize

STBY worked with Nesta, the UK’s innovation charity, to create an animated film for the launch of their Inclusive Technology Prize.

In-house Service Design training

As more and more organisations are discovering the merits of service design and design thinking, and they embark on a process of realigning their service offering and internal procdures, they have a need for speicalised staff training. STBY has worked with a several companies on in-house training events that varied from a half day seminar to a 10 week series of themed workshops.

What can we learn from lead patients using wearables?

The Dutch Ministery of Public Health advocates an increased focus on e-health, with the aim that more and more people will monitor and manage their healthy lifestyles through using smart technologies. One of the strategic goals is for 75 percent of patients with chronic diseases to use self-measurement technologies as part of their everyday lives within 5 years. To reach this goal, it is necessary to better understand and cater for the needs of these patients. It is important to enable their self-sufficiency, while preventing a mere technology push that would incur unnecessary costs and resistance to usage.

Family Oriented Services

STBY has recently completed a design research project for an international communications company focusing on family oriented services. Successful family oriented services can already be found in many industries, from banking to utilities. They are seen as a very effective way to satisfy and retain customers. While the family oriented concept has been widely used by marketeers and advertisers in the past, designers and strategists need a deeper understanding of the information flows, habits and motivations of individuals within a household – a very special context. STBY helped one of our clients by designing and conducting a generative design research […]

STBY wins Rotterdam Public Design Prize

On the last day of January the Rotterdam Designprijs (decided by a jury) and the Rotterdam Design Publieksprijs (decided by public vote) were announced. Interestingly, both prizes went to product service systems rather than products, brands or even experiences. Both jury and the public favoured integral, holistic approaches of complex challenges societies and economies face.