Tag Archives: education

Design Driven Business Innovation

Following on the success in previous years, STBY again co-organised and co-lectured the third edition of this 8-week master course at the Business School of the University of Amsterdam. Together with Dr. Wietze van der Aa, we supervised 35 international business and management students who are all keen to immerse themselves in a more Design-Driven and Human-Centered approach to Business Innovation.

Innovation Accelerator launched!

We are proud to announce that the Innovation Accelerator toolkit aimed at teachers in primary, secondary and vocational education has just been launched.

In-house Service Design training

As more and more organisations are discovering the merits of service design and design thinking, and they embark on a process of realigning their service offering and internal procdures, they have a need for speicalised staff training. STBY has worked with a several companies on in-house training events that varied from a half day seminar to a 10 week series of themed workshops.

Workshop Tour in Japan

2013 started off with an exciting series of workshops and presentations in Japan. STBY was invited to work with two universities in Tokyo and one of the largest national IT companies.

Keynote presentations at conferences

Over the past months STBY has been invited to give keynote presentations at various seminars and conferences. These talks are usually a mix of current reflections on our fast changing field of work and illustrations from projects we recently worked on. One of the questions we often get from event organisers when they invite us is to give their audience some pointers in getting their heads around the rather confusing terminology of Service Design, Service Innovation, Design Research, Design Thinking, User Experience Design and Product Service Systems.

RCA launch new MA in Service Design

The RCA have recently announced that starting next year they’ll be offering a new MA in Service Design. Bas obtained his PhD from the RCA back in 2007, so we know first-hand what a great school it is – and the new program looks like a great introduction to both the theory and practice of the Service Design field. The proposed program looks to be an interesting mix of theory and ‘real-world’ practice, and we’re really curious as to how popular the course wil prove to be. The deadline for applications isn’t until February 2012 if you’re interested in signing […]

Video installations on socio-techno styles

Chelsea College of Art & Design is hosting an exhibition of video installations resulting from an intensive student programma Bas and Geke coached in December. 25 students MA Graphic Design Communications explored how people express their identities through their physical and virtual possessions.

Service Experience Lab

Immerse yourself in the service experiences of your customers and identify new opportunities for innovation. In a bespoke one-day programme we facilitate an lively encounter between your team and some consumers from your target group.

World class pioneers and creative thinkers

As one of the first companies to begin creating projects around the principles of design research and service design, STBY have been intimately involved with the ongoing development of these fields of work. We’ve written papers, magazine and book chapters, founded collaborative and information-sharing networks, and given talks at national and international conferences all across the world. This involvement with design research and service design’s continued evolution keeps us at the forefront of the field, as through our work we’re helping to define it.

User-Centered Design across development stages

For the University of Amsterdam STBY facilitated a series of workshops with students, lecturers and system operators to inform the iterative development of its new Electronic Learning System (ELO).