Tag Archives: 2010

Videos to Inform and Inspire: Helping Novo Nordisk Design for Diabetes

  STBY have recently completed a project with the Danish pharmaceutical company Novo Nordisk. We were asked to put a human face to four different types of patients with diabetes, all of whom cope with their disease in very different ways.  The company wanted to present their teams with materials that would guide and inspire development of future products and services, by synthesising and enriching user-research material from several previous studies into one cohesive whole. In order to achieve this, it was essential that we collaborated very closely with the client team. This began with a collaborative workshop which was […]

Living Sustainably: Exploring Ways Panasonic Can Support Green Living

How can people in the U.S. live a sustainable lifestyle? That’s the question STBY recently tried to answer during a project with the Reach Network commissioned by Panasonic. Any company developing products for the ‘Eco Aware’ has to first gain an understanding of the lifestyles such consumers need. The plurality of approaches and attitudes that invariably exist towards sustainable living complicates the matter of how people react to green products. Exploring these differences allows companies to develop products that more effectively support people’s efforts to live their lives in an environmentally conscious way. With this in mind, Panasonic asked STBY […]

Working with Reach to bring cross-cultural research to Cisco

STBY’s latest project involved working with partners from the Reach Network to compile a report detailing the benefits a cross-cultural research programme could bring to Cisco. Though aware of cross-cultural research in a general sense, Cisco wanted to know the specific business advantages designing for cultural differences could potentially bring. They asked STBY therefore to work with the Reach reports in compiling a report that would detail exactly what they stood to gain, as well as serving as a general introduction to how cultural differences can influence seemingly ‘universal’ products. This report consisted of a number of compelling case studies […]

Testing Telekom’s Service Prototypes

One of the things we do here at STBY is provide long-term support for the development of new services. This often means conducting several projects for the same client, using our expertise in design research to help them ensure that what they develop is always in-tune with the people they’re developing for. The latest project we conducted for Telekom (T-Mobile and Deutsche Telekom) via their Creation Center is a great example of how this works. We’d previously worked with them to explore what new services people would like from their mobile phones. We designed a project in which people made […]

STBY at the 2010 Service Design Conference, Berlin

STBY are heading to Germany this October for the annual conference of the Service Design Network. On the first day Geke will present a keynote talk, and on the second Bas will host a workshop on design documentaries.

Visualisation Workshop at the Creative Company Conference

Bas Raijmakers and Froukje Sleeswijk Visser held a workshop at the Creativity Company Conference in Haarlem, NL. The topic was the use of visualisation techniques during design research projects aimed at service innovation.

Creative Thinking

For the recently submitted proposal for a new Dutch innovation programme demonstrating the added value of the creative thinking for business and economy, Geke van Dijk has written a contribution detailing the background, principles and process of Creative Thinking. The final text has been co-authored with Ruurd Priester from Lost Boys, and is included in the proposal as a special appendix. (PDF, 102kb)

Charging Up: Energy usage in households around the world

Article for Touchpoint 4, the journal of the international Service Design Network, by Geke van Dijk. ‘Charging Up’ is an international study of people’s practices and motivations in relation to everyday usage of energy in households. This study investigated the interest and willingness people have to review and potentially alter their daily routines in energy usage, and in this respect explored how energy providers may support their customers with new services and tools. (PDF, 352kb)