..specialized in consumer research during the early stages of innovative service design projects...

What we do

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Design Research for Service Innovation

Our creative research projects connect organisations with the lives and experiences of their customers. This helps our clients to innovate their service offering, making it more valuable for both their …

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Global Design Research

Being known as a world-class specialist in Design Research, many of our clients have asked us to deliver this kind of research on an international scale. Rather than developing this …

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Ethnographic studies

By spending time and interacting with potential users of new interactive services, we learn a lot about their habits, preferences, needs and concerns. This knowledge can be crucial for the …

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Design documentaries

STBY has developed a unique method to explore and communicate the elusive, inconsistent fabric of everyday life by using video and engaging in a dialogue with the participants in a …

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Scenario & persona development

Successful interactive services are based on scenarios that go beyond just pushing new technology. The …

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Probe and Diary Studies

Well-designed, surprising and playful materials can prompt participants to report in more lively and surprising …

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Lead User Discovery Research

Learn from the leading edge of your customers where the most interesting opportunities to improve your service offering are. More and more companies ackowledge that the customer is becoming the …

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Service Experience Lab

Immerse yourself in the service experiences of your customers and identify new opportunities for innovation. In a bespoke one-day programme we facilitate an lively encounter between your team and some …

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Research Synthesis and Consolidation

An increasing number of our clients already possess a wealth of disparate research data on the issues they ask …

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Quantitative Validations

Qualitative and quantitative work seldom exist in complete isolation to each other. Though as an agency we specialise in the former, our work is often used to help inform and …