..design research for service innovation.

What we do


Design Research for Service Innovation

Our creative research projects connect organisations with the lives and experiences of their customers. This helps our clients to innovate their service offering, making it more valuable for both their …

Knowledge areas


Networked Devices

To really understand how smart devices (e.g. a smartphone, a bank account, a car, a lighting system) work for someone, you also need to look at both the devices and …


Future Society

From cultural provision to ageing societies and social care, we’ve looked at a variety of topics that explore the challenges future societies may pose for people’s lives. Our empathic, people-focused …


International Focus

Deeper insights into contemporary consumer behaviour can be obtained by working within a global context, which identify and explore both international trends and local cultural factors. This produces the insights …


Agile Collaborations

Many of the results we achieve with our work are only possible when working in an open and responsive way. Over the past few years we’ve developed an approach that …


Empathic Conversations

Empathic conversations are a way to reach the deepest level of behavioural insight. They present the lives of real people in a structured manner that can inform and inspire design, …