Sofia is a continuous improvement maven consistently interested in designing solutions, innovating and co-creating to effect positive transformational change. Throughout her portfolio career she has always combined theory with practice. This has informed her professional approach to working strategically and collaboratively across Marketing Communications, HR, CSR Sponsorship and Events.
She holds a CIPR Professional Pg.Dip in Internal Communications and has experience effecting change in large award-winning international organisations and teams as well as SMEs and start-ups across a diverse range of sectors. During the 2020 pandemic she completed a Masters degree in Publishing as a mature postgraduate student at UCL. Sofia always has a few creative and/or altruistic projects on the go. She is currently learning how to code (Python, C#.NET, JavaScript) while exploring combining her interest in Research Methods, Design and Product Management into a practice-based PhD in Service Design.
If she wasn’t a Design Researcher right now, she would be trying to be a Design Researcher!