Changing car drivers’ behaviour

The Dutch Government started a programme to make better use of the existing road infrastructure. Just adding more asphalt is not the best solution to solve  accessibility…

How to achieve and maintain a healthy lifestyle?

This was a question we addressed in one of our recent projects for a large international consumer brand. What do people consider to be a healthy lifestyle? Are they happy with their current ways of maintaining their lifestyles? What would they like to alter? Would they welcome any support with this?

Join us for a PICNIC in Amsterdam

 

 

Summer might not have made an appearance yet, but that hasn’t stopped us planning a PICNIC for this May.

The PICNIC Innovation Mash Up will be …

Audience driven innovation in the theatre

One of the most common issues STBY are asked to help with is how to successfully integrate customers into innovation processes. This issue manifests itself in a diverse…

Eldery lives at home with PuntExtra

How can service design bring people together? One frustration some people experience when trying to improve a service is the amount of different organisations …

Service Innovation: facilitated by STBY

STBY enjoyed running a successful workshop last month at PICNIC's mash-up event in Amsterdam. The workshop focused on some of the Design Research processes we employed during the project we designed for Southern Water, and involved the participants in a a hands-on interviewing exercise during which they played the role of customers of the water company.

Design Documentaries Workshop Presentation

At the UX Hong Kong conference 2012, Bas Raijmakers ran a workshop on design documentaries, working with 50 participants to explore some Golden Rules for using film…