What makes a home?

This is the question IKEA and its designers feel they must continually seek an answer to, if they are to succeed in their ambition “to create a better everyday life …

STBY Are Now on Twitter!

We've been on there for a while now as individuals but we thought it was high-time we joined in as a company as well.

Say yes to the mess!

For 'The week of Service Design' on Molblog, the online platform of the Dutch Marketing Magazine, Geke van Dijk was invited to contribute an article to illustrate the benefits of design research for service innovation.

Clients

 

 

STBY have designed research projects for an extensive list of high-profile, multinational clients, working within a wide variety of sectors. Whether we’re…

World class pioneers and creative thinkers

As one of the first companies to begin creating projects around the principles of design research and service design, STBY have been intimately involved with the ongoing development of these fields of work. We’ve written papers, magazine and book chapters, founded collaborative and information-sharing networks, and given talks at national and international conferences all across the world. This involvement with design research and service design’s continued evolution keeps us at the forefront of the field, as through our work we’re helping to define it.

STBY wins Rotterdam Public Design Prize

On the last day of January the Rotterdam Designprijs (decided by a jury) and the Rotterdam Design Publieksprijs (decided by public vote) were announced. Interestingly, both prizes went to product service systems.....

Design Transitions

A new book that features our work was recently launched: ‘Design Transitions’ by Joyce Yee, Emma Jefferies and Lauren Tan. This book presents a series…

Girls and Glossies

Press release by Spunk//STBY on a recently completed study among 15-16 year old girls. (Spunk//STBY is a joint venture for research specifically focused on issues…

Inclusive Design

Also on popular request an overview of which research techniques are most suitable in each stage of the inclusive design process. This is another area that is only…

Service Design

On popular request a one-page explanation on Service Design. This is a relatively new and successful approach to innovation and it is becoming increasingly popular…