Just Do Good
In October, Strategy Director of STBY, Geke van Dijk, and myself, Katy Barnard, a design researcher at STBY, attended the Service Design Global Conference in Copenhagen…
Service design
Zooming out of User Journeys: Timelining in Design Research
During a recent team ‘Inspiration Session’ I trawled the backlogs of our team ‘SlackTack’ channel, where we share all things inspiring, thought provoking and (somewhat)…
This is Service Design Thinking
STBY was asked to edit the tools section of this first comprehensive book on the practice of Service Design. The initiators of the book, Marc Stickdorn and Jakob Schneider,…
Paper: Learning and practicing in service design
At the ServDes2018 in Milan, the global academic Service Design conference, Bas Raijmakers was invited to be Chair of the Learning & Practicing track, with …
Human scale and potential
Every year STBY attent the Service Design Global Conference with great interest. At this annually organised conference, lots of new service design insights, projects…
Design Driven Business Innovation
For the third year in a row STBY partners with Amsterdam Business School in delivering its Professional Post-Graduate Course for Design Driven Business Innovation.…
The ethnographic interview: preparing clients to be observers
It’s important to prepare client-observers who have no previous experience with these kinds of interviews, to let them know what to expect, and to avoid pitfalls that can diminish the quality of the research process and results. Here are some guidelines researchers can share and discuss beforehand in order to ensure the process is equally fruitful for researcher and observer.
Designing for predictive public spaces
While working on a series of projects aimed at improving the experience of pedestrians and bicyclists, I was reading Andy Clark’s book Surfing Uncertainty:…
Enhancing training with coaching
Over the past years we have increasingly been asked to support client organisations with their internal capacity building for service innovation. Our vast experience…
Hyper local vs. system thinking
Over the past year STBY has conducted several design research projects for the city of Amsterdam, supporting them with innovation projects around the use of public space.
Using service design to create an innovative working culture
STBY was asked to carry out service design research to support an initiative aimed at creating a more future-oriented, open and innovative working culture at the The National Institute for Sound and Vision.
London Design Festival: Research on the move
STBY is running a 2 hour workshop as part of the Service Design Fringe Festival next week at our studio in Shoreditch. Here we’ll explore visual methods for design …