This is Service Design Thinking
STBY was asked to edit the tools section of this first comprehensive book on the practice of Service Design. The initiators of the book, Marc Stickdorn and Jakob Schneider,…
Service design
Paper: Learning and practicing in service design
At the ServDes2018 in Milan, the global academic Service Design conference, Bas Raijmakers was invited to be Chair of the Learning & Practicing track, with …
Human scale and potential
Every year STBY attent the Service Design Global Conference with great interest. At this annually organised conference, lots of new service design insights, projects…
Design Driven Business Innovation
For the third year in a row STBY partners with Amsterdam Business School in delivering its Professional Post-Graduate Course for Design Driven Business Innovation.…
The ethnographic interview: preparing clients to be observers
It’s important to prepare client-observers who have no previous experience with these kinds of interviews, to let them know what to expect, and to avoid pitfalls that can diminish the quality of the research process and results. Here are some guidelines researchers can share and discuss beforehand in order to ensure the process is equally fruitful for researcher and observer.
Designing for predictive public spaces
While working on a series of projects aimed at improving the experience of pedestrians and bicyclists, I was reading Andy Clark’s book Surfing Uncertainty:…
Enhancing training with coaching
Over the past years we have increasingly been asked to support client organisations with their internal capacity building for service innovation. Our vast experience…
Hyper local vs. system thinking
Over the past year STBY has conducted several design research projects for the city of Amsterdam, supporting them with innovation projects around the use of public space.
Using service design to create an innovative working culture
STBY was asked to carry out service design research to support an initiative aimed at creating a more future-oriented, open and innovative working culture at the The National Institute for Sound and Vision.
London Design Festival: Research on the move
STBY is running a 2 hour workshop as part of the Service Design Fringe Festival next week at our studio in Shoreditch. Here we’ll explore visual methods for design …
Service Design Work Out: ‘Are We Worth It?’
As one of the active core members of the Service Design Network Netherlands, STBY is co-organing and hosting the next Service Design Work Out session on Monday 26 …
STBY nominated for the SDN Service Design Award 2015
We’re delighted to be nominated for the SDN Service Design Award 2015 with our Dynamic Travel Information on Train Platforms, which we developed with EdenSpiekermann,…