This is Service Design Thinking

STBY was asked to edit the tools section of this first comprehensive book on the practice of Service Design. The initiators of the book, Marc Stickdorn and Jakob Schneider,…

Design Driven Business Innovation

For the third year in a row STBY partners with Amsterdam Business School in delivering its Professional Post-Graduate Course for Design Driven Business Innovation.…

The ethnographic interview: preparing clients to be observers

It’s important to prepare client-observers who have no previous experience with these kinds of interviews, to let them know what to expect, and to avoid pitfalls that can diminish the quality of the research process and results. Here are some guidelines researchers can share and discuss beforehand in order to ensure the process is equally fruitful for researcher and observer.

Enhancing training with coaching

Over the past years we have increasingly been asked to support client organisations with their internal capacity building for service innovation. Our vast experience…

Hyper local vs. system thinking

Over the past year STBY has conducted several design research projects for the city of Amsterdam, supporting them with innovation projects around the use of public space.