STBY at the Global AirRail conference in Oslo

STBY presented the case study of a 2013 project where the customer perspective served as the catalyst for innovation and cooperation in between two large transport companies in the Netherlands.

Workshop Tour in Japan

2013 started off with an exciting series of workshops and presentations in Japan. STBY was invited to work with two universities in Tokyo and one of the largest national IT companies.

Keynote presentations at conferences

Over the past months STBY has been invited to give keynote presentations at various seminars and conferences. These talks are usually a mix of current reflections on our fast changing field of work and illustrations from projects we recently worked on. One of the questions we often get from event organisers when they invite us is to give their audience some pointers in getting their heads around the rather confusing terminology of Service Design, Service Innovation, Design Research, Design Thinking, User Experience Design and Product Service Systems.

Design Research talk at Q Festival

What makes Design Research different from most traditional qualitative research? What are the most important characteristics in terms of focus, process, materials and output?